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The Kick Newsletter
The World's Most Impactful Newsletter for Martial Arts School Owners
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Written by
Adam Kifer
Connect
Jul 7, 2026
•
5 min read
There's a specific guilt that lives in this industry and nobody names it.It shows up the moment you raise a rate, run an ad, or treat your school like a business instead of a calling.Some quiet voice says you're selling out the thing you swore to protect. That voice is why the worse school down the street is winning.
Jun 30, 2026
7 min read
Jun 23, 2026
8 min read
Jun 16, 2026
10 min read
Jun 9, 2026
Jun 2, 2026
May 26, 2026
Your students are quitting between testing cycles and the belt isn't the problem. The empty space between belts is.Most schools look at retention data and see a dropout problem. What they're actually looking at is a recognition gap.
May 19, 2026
9 min read
The 10-Hour Rule and why the schools that win next will use AI to get closer to their people, not further away.
May 12, 2026