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šŸ„‹ Train Your Team Like You Train Your Athletes

If you want championship-level performance, stop winging it—train your team like you train your athletes.

Hello, kickers!

šŸš€ The Kick is Here: Lead Better, Train Smarter, Build a Championship Culture

This week’s edition is all about raising the bar on leadership and team development. In our feature article, Train Your Team Like You Train Your Athletes, we break down the exact systems, reps, and habits that turn average teams into high performers. When you treat team training like mat training—structured, consistent, and intentional—you stop managing and start building culture.

You’ll also find quick-hitting wisdom in What’s Kickin’ on Social, a leadership must-read in The Need to Lead by Dave Berke, and fresh momentum in Relentless Results. Let’s get into it and level up the way you lead. šŸ‘ŠšŸ”„

šŸ„‹ Train Your Team Like You Train Your Athletes

Most martial arts school owners pour hours into training their students—but when it comes to training their team? It’s usually an afterthought. The result? Inconsistent performance, culture leaks, and confusion over roles and standards.

If you want your team to perform like athletes, you need to train them like athletes—with structure, consistency, and a standard of excellence that’s non-negotiable.

Here are 5 core principles to start running team development like you run your best classes:

1ļøāƒ£ Consistency Creates Confidence

Just like athletes don’t level up without regular practice, your team won’t improve without intentional, weekly training. That means:

  • šŸ“… Scheduled weekly team trainings (with a clear agenda)

  • šŸ„‹ Physical training sessions to sharpen on-mat skills

  • šŸŽÆ 1-on-1 coaching to address individual needs

  • šŸ’¬ Pre-shift huddles to align the day

  • šŸ“ˆ Regular performance reviews to track goals

If you don’t train consistently, don’t expect consistent performance. Your culture follows your calendar.

2ļøāƒ£ Practice the Plays

Scripts, drills, and class structure aren’t ā€œset it and forget it.ā€ They’re plays—and they need to be practiced. Regularly.

What should you be practicing?

  • Sales scripts & objection handling

  • Lead follow-up calls

  • Class transitions & flow

  • Parent conversations and mat chats

  • Greeting protocols and hype energy

Every championship team has playbooks—and they rep them until it’s second nature. So should yours.

3ļøāƒ£ Film Never Lies

One of the fastest ways to sharpen team awareness is through video review.

Watch class footage together and ask:

  • ā€œWhat did we do well?ā€

  • ā€œWhat didn’t meet our standard?ā€

  • ā€œWhat’s the fix?ā€

Then… practice the fix. The mat doesn’t lie. Neither does the footage.

4ļøāƒ£ Celebrate Like a Team, Lose Like a Team

When things go wrong, it’s not their fault—it’s our responsibility. And when things go right, it’s their win to own.

As a leader:

  • Model accountability from the top

  • Teach ownership without blame

  • Make losses lessons

  • Celebrate wins as a unit

  • Build belief through responsibility

Culture is contagious. Your response sets the tone for how your team handles pressure, failure, and progress.

5ļøāƒ£ Build a Bench of A-Players

Don’t wait until someone quits to start recruiting. The best teams are always building their bench.

Look for:

  • Students who are upgraded and active

  • CIT team members who complete the 90-Day Gauntlet

  • People who show hunger, coachability, and consistency

Train them with:

  • Instructor certification

  • Class observation

  • Event support

  • Cross-training in sales, follow-up, and mat operations

A-Players don’t appear out of nowhere—they’re developed intentionally.

BONUS: Understand the Player Types on Your Team

šŸ€ A Players

  • High skill, high ownership, high drive

  • Want feedback, want responsibility, want to win

  • Elevate your culture—if you give them space to lead

šŸ€ B Players

  • Competent and consistent, but not hungry

  • Need coaching to become A players—or they settle

  • Often feel threatened by high-performers

šŸ€ C Players

  • Low initiative, low skill, high drama

  • Drain energy, lower standards, and kill culture

  • Want A players gone because they expose their comfort zone

Want a stronger team? Coach the B’s, remove the C’s, and unleash the A’s.

šŸ’” Final Word: Coach Your Culture, Don’t Just Hope for It

If you want A-player performance, you need A-player systems.
That means:
āœ… Weekly training
āœ… Clear standards
āœ… Real-time feedback
āœ… Role-specific reps
āœ… Development paths

You can’t build a championship school with walk-ons and wishful thinking. Train your team like you train your athletes—and watch them rise to the standard.

šŸ”„ What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

This week’s roundup is all about trust, follow-through, learning, and leveraging smart tools to lead and grow more effectively. Whether it’s your team, your tech, or your mindset—there’s something here to sharpen every part of your business.

šŸ”„ Simon Sinek – Working with a Trusting Team
Simon reminds us that when people trust each other, they work faster, think bigger, and solve more problems.
šŸ‘‰ Watch Here (Facebook Post)

šŸ”„ Daniel Pink – Solve Problems Faster
Daniel shares a fresh perspective on how to speed up problem-solving by changing how we approach the question.
šŸ‘‰ Watch Here (Facebook Post)

šŸ”„ Dave Kovar – Do What You Say You’re Going to Do
Kovar delivers a leadership fundamental: Your integrity is your influence. Follow-through builds culture.
šŸ‘‰ Read Here (Facebook Post)

šŸ”„ Adam Grant – Stay Humble, Stay Learning
ā€œWisdom is knowing how much you still have to learn.ā€ A powerful reminder from Grant that the best leaders are constant students.
šŸ‘‰ Read Here (Facebook Post)

šŸ”„ Dan Martell – Top 5 AI Tools for Your Business
Dan drops five must-have AI tools that save time and create leverage in any business.
šŸ‘‰ Watch Here (Facebook Reel)

⚔ Take what hits, drop it in your team chat, and keep leveling up.

šŸ˜‚ Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

šŸ“– What We’re Reading: The Need To Lead by Dave Berke

If you’ve ever found yourself waiting for someone else to take ownership—or wondering why your team isn’t stepping up—this book is for you. In The Need to Lead, former U.S. Marine and leadership instructor Dave Berke makes one thing crystal clear: leadership isn’t optional—it’s a responsibility.

This isn’t about titles or seniority. It’s about raising your hand when others hesitate, taking action when it’s uncomfortable, and recognizing that leadership is a decision you make every day.

šŸ’” Key Takeaways for School Owners:

āœ… Leadership isn’t assigned—it’s claimed. Stop waiting for permission to lead. If something needs to improve, step up and own it.

āœ… The standard you walk past is the standard you accept. Whether it’s student behavior or staff follow-through, your silence is your endorsement.

āœ… You don’t need more time—you need to lead with intention. The excuses fade when the mission is clear and the accountability is real.

Berke’s message is direct, actionable, and perfect for martial arts school owners who want to lead with more purpose and less hesitation.

šŸ“– Grab your copy here: The Need to Lead on Amazon

You don’t need a badge to lead—just the guts to go first. šŸ‘ŠšŸ”„

šŸ“ˆ Relentless Results: This Week’s Wins from RMA Clients

Another week, another round of wins from school owners growing faster with Relentless Media Agency’s done-for-you campaigns. These stories prove what happens when strategy, optimization, and consistency come together.

šŸŽÆ CD Young – From $40 to $12 Per Lead!
At the beginning of the month, CD’s campaigns were averaging $40 per lead. But after some smart adjustments and the launch of a retargeting strategy, we’ve dropped that cost to just $12 per lead in the last 7 days. šŸ”„
That’s a 70% reduction and a huge step toward more efficient and scalable growth!

šŸ„‹ Amber – 8 Leads at Just $8 Per Lead!
Amber’s Kids Martial Arts campaign at @tmalivermore is off to an incredible start:
šŸ“Š 8 leads in 7 days
šŸ’° $8 per lead
This kind of performance shows what’s possible with the right offer, messaging, and targeting—all managed by the RMA team.

šŸ‘‰ Want results like these? Book your free discovery call with RMA today and let’s build a campaign that fills your calendar. week, we’re celebrating two major wins from school owners who are plugged into the Relentless Media Agency (RMA) system—and the results speak for themselves.

šŸ“¬ Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

šŸ”„ That’s a Wrap for This Week!

If you want a stronger team, you need stronger systems. This issue was all about training with purpose—not just on the mat, but behind the scenes where culture is built and standards are set. Whether you’re refining your leadership habits, coaching your B-players, or finally putting structure behind your team meetings—every rep counts.

Keep showing up, keep leading with intention, and as always—stay sharp, stay relentless, and keep kicking it forward. šŸ‘ŠšŸ”„