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š„ Train Your Team Like You Train Your Athletes
If you want championship-level performance, stop winging itātrain your team like you train your athletes.
Hello, kickers!
š The Kick is Here: Lead Better, Train Smarter, Build a Championship Culture
This weekās edition is all about raising the bar on leadership and team development. In our feature article, Train Your Team Like You Train Your Athletes, we break down the exact systems, reps, and habits that turn average teams into high performers. When you treat team training like mat trainingāstructured, consistent, and intentionalāyou stop managing and start building culture.
Youāll also find quick-hitting wisdom in Whatās Kickinā on Social, a leadership must-read in The Need to Lead by Dave Berke, and fresh momentum in Relentless Results. Letās get into it and level up the way you lead. šš„
š„ Train Your Team Like You Train Your Athletes

Most martial arts school owners pour hours into training their studentsābut when it comes to training their team? Itās usually an afterthought. The result? Inconsistent performance, culture leaks, and confusion over roles and standards.
If you want your team to perform like athletes, you need to train them like athletesāwith structure, consistency, and a standard of excellence thatās non-negotiable.
Here are 5 core principles to start running team development like you run your best classes:
1ļøā£ Consistency Creates Confidence
Just like athletes donāt level up without regular practice, your team wonāt improve without intentional, weekly training. That means:
š Scheduled weekly team trainings (with a clear agenda)
š„ Physical training sessions to sharpen on-mat skills
šÆ 1-on-1 coaching to address individual needs
š¬ Pre-shift huddles to align the day
š Regular performance reviews to track goals
If you donāt train consistently, donāt expect consistent performance. Your culture follows your calendar.
2ļøā£ Practice the Plays
Scripts, drills, and class structure arenāt āset it and forget it.ā Theyāre playsāand they need to be practiced. Regularly.
What should you be practicing?
Sales scripts & objection handling
Lead follow-up calls
Class transitions & flow
Parent conversations and mat chats
Greeting protocols and hype energy
Every championship team has playbooksāand they rep them until itās second nature. So should yours.
3ļøā£ Film Never Lies
One of the fastest ways to sharpen team awareness is through video review.
Watch class footage together and ask:
āWhat did we do well?ā
āWhat didnāt meet our standard?ā
āWhatās the fix?ā
Then⦠practice the fix. The mat doesnāt lie. Neither does the footage.
4ļøā£ Celebrate Like a Team, Lose Like a Team
When things go wrong, itās not their faultāitās our responsibility. And when things go right, itās their win to own.
As a leader:
Model accountability from the top
Teach ownership without blame
Make losses lessons
Celebrate wins as a unit
Build belief through responsibility
Culture is contagious. Your response sets the tone for how your team handles pressure, failure, and progress.
5ļøā£ Build a Bench of A-Players
Donāt wait until someone quits to start recruiting. The best teams are always building their bench.
Look for:
Students who are upgraded and active
CIT team members who complete the 90-Day Gauntlet
People who show hunger, coachability, and consistency
Train them with:
Instructor certification
Class observation
Event support
Cross-training in sales, follow-up, and mat operations
A-Players donāt appear out of nowhereātheyāre developed intentionally.
BONUS: Understand the Player Types on Your Team
š A Players
High skill, high ownership, high drive
Want feedback, want responsibility, want to win
Elevate your cultureāif you give them space to lead
š B Players
Competent and consistent, but not hungry
Need coaching to become A playersāor they settle
Often feel threatened by high-performers
š C Players
Low initiative, low skill, high drama
Drain energy, lower standards, and kill culture
Want A players gone because they expose their comfort zone
Want a stronger team? Coach the Bās, remove the Cās, and unleash the Aās.
š” Final Word: Coach Your Culture, Donāt Just Hope for It
If you want A-player performance, you need A-player systems.
That means:
ā
Weekly training
ā
Clear standards
ā
Real-time feedback
ā
Role-specific reps
ā
Development paths
You canāt build a championship school with walk-ons and wishful thinking. Train your team like you train your athletesāand watch them rise to the standard.
The Kickās pick of the hottest headlines in social this week:

This weekās roundup is all about trust, follow-through, learning, and leveraging smart tools to lead and grow more effectively. Whether itās your team, your tech, or your mindsetāthereās something here to sharpen every part of your business.
š„ Simon Sinek ā Working with a Trusting Team
Simon reminds us that when people trust each other, they work faster, think bigger, and solve more problems.
š Watch Here (Facebook Post)
š„ Daniel Pink ā Solve Problems Faster
Daniel shares a fresh perspective on how to speed up problem-solving by changing how we approach the question.
š Watch Here (Facebook Post)
š„ Dave Kovar ā Do What You Say Youāre Going to Do
Kovar delivers a leadership fundamental: Your integrity is your influence. Follow-through builds culture.
š Read Here (Facebook Post)
š„ Adam Grant ā Stay Humble, Stay Learning
āWisdom is knowing how much you still have to learn.ā A powerful reminder from Grant that the best leaders are constant students.
š Read Here (Facebook Post)
š„ Dan Martell ā Top 5 AI Tools for Your Business
Dan drops five must-have AI tools that save time and create leverage in any business.
š Watch Here (Facebook Reel)
ā” Take what hits, drop it in your team chat, and keep leveling up.
š Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
š What Weāre Reading: The Need To Lead by Dave Berke

If youāve ever found yourself waiting for someone else to take ownershipāor wondering why your team isnāt stepping upāthis book is for you. In The Need to Lead, former U.S. Marine and leadership instructor Dave Berke makes one thing crystal clear: leadership isnāt optionalāitās a responsibility.
This isnāt about titles or seniority. Itās about raising your hand when others hesitate, taking action when itās uncomfortable, and recognizing that leadership is a decision you make every day.
š” Key Takeaways for School Owners:
ā Leadership isnāt assignedāitās claimed. Stop waiting for permission to lead. If something needs to improve, step up and own it.
ā The standard you walk past is the standard you accept. Whether itās student behavior or staff follow-through, your silence is your endorsement.
ā You donāt need more timeāyou need to lead with intention. The excuses fade when the mission is clear and the accountability is real.
Berkeās message is direct, actionable, and perfect for martial arts school owners who want to lead with more purpose and less hesitation.
š Grab your copy here: The Need to Lead on Amazon
You donāt need a badge to leadājust the guts to go first. šš„
š Relentless Results: This Weekās Wins from RMA Clients
Another week, another round of wins from school owners growing faster with Relentless Media Agencyās done-for-you campaigns. These stories prove what happens when strategy, optimization, and consistency come together.
šÆ CD Young ā From $40 to $12 Per Lead!
At the beginning of the month, CDās campaigns were averaging $40 per lead. But after some smart adjustments and the launch of a retargeting strategy, weāve dropped that cost to just $12 per lead in the last 7 days. š„
Thatās a 70% reduction and a huge step toward more efficient and scalable growth!

š„ Amber ā 8 Leads at Just $8 Per Lead!
Amberās Kids Martial Arts campaign at @tmalivermore is off to an incredible start:
š 8 leads in 7 days
š° $8 per lead
This kind of performance shows whatās possible with the right offer, messaging, and targetingāall managed by the RMA team.

š Want results like these? Book your free discovery call with RMA today and letās build a campaign that fills your calendar. week, weāre celebrating two major wins from school owners who are plugged into the Relentless Media Agency (RMA) systemāand the results speak for themselves.
š¬ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youāve got something thatās "kick-worthy"āwhether itās a success story, a marketing tip, or something thatās helping your school thriveāsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
š„ Thatās a Wrap for This Week!
If you want a stronger team, you need stronger systems. This issue was all about training with purposeānot just on the mat, but behind the scenes where culture is built and standards are set. Whether youāre refining your leadership habits, coaching your B-players, or finally putting structure behind your team meetingsāevery rep counts.
Keep showing up, keep leading with intention, and as alwaysāstay sharp, stay relentless, and keep kicking it forward. šš„