🥋 The Opportunity Cost Report: What Your Yes Is Really Costing You

Every yes you say is a no to something far more valuable.

Let’s start with the truth nobody likes to say out loud:

You’re not overwhelmed because you’re doing too much.
You’re overwhelmed because you’re doing the wrong things.

Every hour you spend on low-value tasks…
Every meeting that leads nowhere…
Every project you take on out of guilt…
Every $10/hour job you insist on doing yourself…

It all comes with a brutal hidden price:

The thing you didn’t do.
The sales call you skipped.
The offer you didn’t refine.
The system you never built.
The relationship you didn’t strengthen.
The opportunity you didn’t pursue.

This is opportunity cost — the invisible force that decides whether your business grows… or stalls.

And today, we’re shining a light on it.

**THE INVISIBLE TRUTH:

Every YES Is a NO to Something Else**

Every decision you make has two costs:

✅ The visible cost

The hour spent.
The $1,000 spent.
The meeting you attended.

❌ The invisible cost

The better thing you could have done instead.

Examples:

• That 1-hour meeting?
It cost you the $10K sales call you didn’t take.

• That $1,000 equipment splurge?
It cost you the $5K that money would have generated if invested into marketing.

• That 3-week admin project?
It cost you the breakthrough idea, partnership, or system you couldn’t pursue.

Success is determined far more by what you say NO to than what you say yes to.

THE REAL COST: What You Don’t See Is What Hurts You

Most school owners look at the direct cost:

“This task takes an hour.”
“This software is $200.”
“This meeting seems harmless.”

But the real cost is what that choice pushes out of your life.

To make it painfully clear…

THE HOURLY RATE REALITY CHECK

If your goal is:

• $100K/year → your time is $50/hour
• $500K/year → your time is $250/hour
• $1M/year → your time is $500/hour

Now ask yourself:

If your time is worth $250/hour…

• 1 hour on email = $250 to read email
• 1 pointless meeting = $500 to talk in circles
• Doing a $20/hour task = $750 loss for $60 of value

This is the math almost no owner runs.

And it’s the math that determines your future.

THE REVENUE REALITY: The Question that Changes Everything

For every decision, ask:

“What am I NOT doing by saying yes to this?”

Example:

You’re invited to a 3-day conference.

Most owners ask:
“How much does it cost?”

The real question:
“What’s the best alternative use of those 3 days?”

If your best alternative is:
• 30 sales conversations
• 12 strategic planning hours
• 3 systems that save 10 hours/week
• A new offer rollout

…then suddenly that conference must beat all of that.

Most things don’t.

THE FOUR CATEGORIES OF YOUR TIME

Last week’s hours fell into one of four buckets:

1️⃣ Revenue-Generating

Sales, enrollment, closing, delivery.

2️⃣ Revenue-Enabling

Marketing, systems, strategy, relationships.

3️⃣ Revenue-Neutral

Admin, scheduling, email, logistics.

4️⃣ Revenue-Negative

Busywork, distractions, low-value tasks, meetings that produce nothing.

Be honest:
How many hours did you spend in category #1?

For most owners, it’s shockingly low.

THE MILLION-DOLLAR REALLOCATION

Imagine two school owners both working 40 hours/week:

Owner A:
Spends 5 hours on revenue-generating work.

Owner B:
Spends 20 hours on revenue-generating work.

Same workload.
Same week.
Different allocation.

At a $200/hour effective rate:

• Owner A → $1,000/week
• Owner B → $4,000/week

That’s a $150,000/year difference —
without working a single additional hour.

Your income is determined by time allocation, not time worked.

THE DELEGATION MATH: The Cost That Will Haunt You

Let’s run real numbers:

You want to make $100/hour.
But you spend 10 hours/week doing $20/hour tasks.

Opportunity cost: $1,000/week
Delegate cost: $200/week
Net loss: $800 per week
→ $41,600/year

But here’s the real punch:

If those 10 hours go into $1,000/hour tasks (sales, strategy)…
That’s $10,000/week in potential value
→ $520,000/year.

Not delegating isn’t saving money.
It’s costing you a half-million dollars a year.

THE 80-YEAR-OLD YOU TEST

Imagine yourself at 80, looking back.

Will you wish you had:

• Spent more hours on email?
• Said yes to more low-value commitments?
• Stayed stuck in admin work?
• Played it safe instead of building something meaningful?

Or will you wish you had:

• Built the business you were capable of?
• Strengthened relationships?
• Taken the big swing?
• Developed your craft?
• Spent time with the people who matter?

Regret lives in the gap between who you were and who you could have been.
That gap is built from opportunity cost.

THE ONE THING RULE

Every day, you get ONE high-value task.

Not 10.
Not your whole to-do list.
Just one.

Do that ONE thing before:

• Email
• Meetings
• Admin
• Anyone else’s priorities

If you complete your ONE thing, the day is a win.
If you don’t, you were busy — but not productive.

Ask yourself:

“What’s the one task that, if I complete it today, moves everything forward?”

Do that first.

Everything else becomes optional.

YOUR ACTION PLAN FOR THIS WEEK

1. Calculate Your Opportunity Cost

• Your target hourly rate (Income goal ÷ 2,000 hours)
• Hours spent on revenue-generating tasks last week
• Hours spent on $10/hour tasks
• Total dollars lost

Write it down. Face it.

2. Delegate ONE Task

Pick a low-value task you keep doing:
Email? Scheduling? Admin? Billing?

Hire a VA, a part-timer, or a freelancer.
Free 2–10 hours/week instantly.

3. Install the ONE Thing Rule

Each morning:
Identify ONE high-value task.
Block 2–3 hours.
Do it first.
No exceptions.

Next Monday, ask:
“How many days did I complete my ONE thing?”

THE BOTTOM LINE

Every day you spend on low-value tasks is a day stolen from your future.

You don’t need more time.
You need better allocation.

Every yes to something unimportant is a no to something life-changing —
income, impact, family, freedom.

Stop building regret.
Start building the business and the life 80-year-old you will be proud of.

Let’s go.

— Adam

This week’s lineup is all about purpose, mindset, identity, and the type of leadership that creates lasting impact both online and in your school.

🔥 Richard Branson – Purpose Is the New Power Move
Doing good is good for business. The strongest brands today aren’t just profitable—they’re purposeful. Branson highlights how audiences gravitate toward leaders and companies that stand for something real: values, authenticity, and impact that go far beyond the bottom line.
👉 Watch Here

🔥 Tony Robbins – The Mindset Behind Every Move
Beliefs drive behaviors, cultures, and outcomes—on social and in real life. Tony reminds us that the narratives we reinforce are powerful enough to build communities or break them. Improve the belief, improve the behavior, improve the result.
👉 Watch Here

🔥 Dr. Jordan B. Peterson – Insight That Aligns You With Opportunity
Self-awareness isn’t just a personal virtue—it’s a competitive advantage. Peterson shares a 15–20 minute assessment that gives you a detailed personality profile, helping you match your strengths to roles, markets, and opportunities where you’ll thrive.
👉 Watch Here

🔥 Alex Hormozi – Become Unmeasurable
1/0 is undefined—and so is true differentiation. Hormozi breaks down why the people who win aren’t chasing comparison; they’re keeping promises, creating value, and carving out their own lane. On social, authenticity and follow-through beat flash every time.
👉 Watch Here

🔥 Naval Ravikant – Turn Your Nature Into Leverage
The fastest path to outpacing competition isn’t doing more—it’s doing what comes naturally to you. Naval explains how productizing your strengths, curiosity, and joy creates value no one can copy. Originality is the ultimate advantage.
👉 Watch Here

💥 Apply what hits, share it with your team, and keep raising the standard in your school.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

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