Hello, Kickers!

The mistake isn’t about tactics. It’s not about Facebook, TikTok, or the latest marketing hack.

The mistake 99% of schools and studios will make in 2026 is falling into one of two traps:

Trap #1: Working without a System.

This is for you if you're in the building phase. You're doing a little bit of everything: teaching classes, cleaning the mats, calling leads... but without a clear process to attract and convert students. You're relying on willpower, but willpower doesn't scale. This leads to burnout and unpredictable growth.

Trap #2: Working without a Team.

This is for you if you're already successful, but you've become the bottleneck. The business has grown, but now you spend your day putting out fires. You're still executing tasks (like marketing) that you should be delegating. You don't have a team of experts to accelerate, so the business stops growing and you lose your freedom.

One trap is about a lack of process. The other is about a lack of people.

They are completely different problems that require completely different solutions.

I know this because I've lived through both. And after helping over 500 schools, I've created a solution for each one.

So today, I'm doing something special.

Instead of just sending you our usual content, I'm pulling back the curtain and showing you exactly how a high-level marketing campaign works, by running one for you, right now.

Okay, let's address the elephant in the room. Does this email feel a little... salesy?

Good. It's supposed to.

This is our Black Friday campaign in action. A clear offer, a ticking clock, and a whole lot of value. This is exactly what you should be doing for your school, too.

And if you're not, and you're leaving money on the table... well, maybe that's the sign you need that one of these offers is for you.

The "special thing" we're doing is giving you early access to our Black Friday offers.

Why you? Because you've opened more of our emails than 82% of this list.

(Yes, a good marketing strategy tracks that level of detail. Again, you should be doing this 😎)

This is our way of rewarding you and making sure you can get a spot if you want one, before these offers go live to everyone else on Friday.

If you're in Trap #1, here is the exact solution we built for you.

The CORE community is your path to more money, more time, and less stress. It’s the proven system to stop guessing, organize your chaos, and finally build a real business, not just a job that owns you. Stop making excuses and start building.

✅ What you get:

• Weekly Coaching Calls: Direct access to me and my team to solve your problems.

• Operational Playbooks: Our step-by-step manuals for marketing, sales, and management.

• Team Training: We train your staff for you.

• AI Tools & Private Community: Support and automation to make your life easier.

Your Early Bird Offer: Join CORE for just $1 for the first month, then pay only $197/month forever (normally $297/month).

We only have 25 spots available at this price.

If you're in Trap #2, here is the other exact solution.

The Breakthrough Advertising agency is your solution for more time and accelerated growth. This is for owners who are ready to stop being technicians and start being visionaries. We become your expert marketing team so you can finally get out of the weeds.

✅ What we do for you:

• Full Ad Management: Campaigns on Facebook, Instagram, and Google to generate leads every day.

• Sales Funnel Construction: Systems to turn interested prospects into loyal members.

• Automation & CRM: We implement the tech so no lead gets lost.

• AI Follow-Up: We set up AI-powered follow-up so your leads always get an instant response.

• Direct Slack Access: You get a dedicated Slack channel for direct access to your account team.

Your Early Bird Offer: "The 60-Day Breakthrough". We're offering 50% off your first 2 months of service with our agency.

We cap this at 9 new clients. Why? Because each client gets hands-on campaign management, creative development, and daily monitoring from our team. After 9, quality would drop—so we stop.

🎁 And a Gift For Being Early…

For everyone who joins during this Early Bird phase, our team will create a complete Google Authority Report for your business, for free. It's a roadmap to help you dominate the search results in your city.

But be aware: this early bird offer, including the bonus, ends tonight at midnight (or when the spots are filled).

Don't fall into the 2026 trap. Choose the right solution for your problem.

Let's do this,

Adam Kifer