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- 🥋 THE HIRING FRAMEWORK THAT SEPARATES AMATEUR SCHOOL OWNERS FROM PROFESSIONAL OPERATORS
🥋 THE HIRING FRAMEWORK THAT SEPARATES AMATEUR SCHOOL OWNERS FROM PROFESSIONAL OPERATORS
Why hiring is a risk-management system, not a staffing task, and how professionals build teams that compound standards instead of eroding them.
Hello, kickers!
🚨 The Kick is Here: The Hiring Framework That Sets Professionals Apart from Amateurs
This week, we’re tackling a topic most school owners underestimate until it costs them: hiring.
Our feature, The Hiring Framework That Separates Amateurs From Operators, breaks down why hiring is really a risk-management and culture-protection system, not a staffing task. From background investigations and CPR standards to culture-first onboarding and accountability rhythms, this issue shows how professionals build teams that raise standards instead of eroding them.
We’ve also got fresh leadership insight in What’s Kickin’ on Social, a solid business recommendation, and a few Martial Memes to balance it out. If your team feels heavier than it should, don’t skip this one.
🥋 THE HIRING FRAMEWORK THAT SEPARATES AMATEUR SCHOOL OWNERS FROM PROFESSIONAL OPERATORS
The martial arts industry has a problem—and it’s one no one wants to address.
Yes, McDojo Life has done a great job raising awareness, but there’s a deeper issue being swept under the mat: predatory individuals are slipping through the cracks and being hired to work with children in martial arts schools. And the scary part? We’re letting it happen.
Let’s talk about the ugly truth no one in the industry wants to face.
Most martial arts school owners hire like they’re plugging a hole.
Someone quits. A class needs coverage. A “nice enough” human with a decent roundhouse appears. Done.
Then, months later, they’re confused why culture is messy, parents are uneasy, standards are drifting, and liability feels like a ticking clock.
Here’s the truth most people avoid:
Hiring isn’t admin. It’s defense.
Every hire either compounds your standards or quietly erodes them. There’s no neutral. And the schools that scale don’t “get lucky” with people. They install systems that filter for the right ones.
Here’s the professional framework.
LAYER 1: PROTECTION (NON-NEGOTIABLE)
If you work with kids, shortcuts are reckless.
• Full background investigations, not cheap online checks
• Mandatory CPR & First Aid certification for all staff
Your gut instinct is not a risk-management strategy.
A single preventable incident wipes out years of profit, trust, and momentum. Spending a few hundred dollars per hire to eliminate that risk is not expensive. It’s intelligent.
Bonus: parents feel it immediately.
LAYER 2: ALIGNMENT (CULTURE BEFORE SKILL)
Most bad hires fail on values, not competence.
So professionals flip the order.
Before tactics. Before teaching systems. Before class management.
They train culture first.
Clear values. Clear standards. Clear deal-breakers.
One tool that changes everything:
“How to Work With Me” SOP
Not fluffy. Not corporate. Real expectations, real quirks, real accountability.
When culture is explicit, bad fits self-select out early. That’s the goal.
LAYER 3: CONSISTENCY (RHYTHM OVER CHAOS)
Amateurs meet “when needed.”
Operators run cadence.
• Weekly leadership meeting
• Two team trainings per week
• Predictable structure, no improvisation
Standards don’t drift when they’re reinforced on schedule.
LAYER 4: ACCOUNTABILITY (VISIBILITY WITHOUT MICROMANAGING)
Every shift ends with a simple report:
• What went well
• What didn’t
• What support is needed
• Core responsibilities completed
This creates daily clarity, early problem detection, and a paper trail that protects everyone.
You stop guessing. You start leading.
THE REAL MATH
Cut corners on hiring and you “save” a few hundred dollars.
Then you pay for it with:
• Turnover
• Culture damage
• Parent complaints
• Management headaches
• Legal exposure
Install systems and you get:
• Faster self-selection
• Stronger retention
• Higher trust
• Less babysitting
• More leverage
This isn’t about being strict.
It’s about being intentional.
YOUR NEXT MOVE
You don’t need to rebuild everything today.
Start here:
• Upgrade background investigations
• Schedule CPR training
• Write your culture SOP
• Lock in your meeting cadence
You’re not building a team.
You’re building a system that makes the right people inevitable.
That’s the difference between running classes and building something that lasts.
If you want, next week we can turn this into:
• A hiring scorecard
• A culture-fit interview filter
• Or a plug-and-play onboarding checklist
Say the word.
The Kick’s pick of the hottest headlines in social this week:
This week’s feed is packed with powerhouse insights from some of the strongest voices in business and leadership. Here are the posts worth your attention:
🔥 Dan Martell – The Real Game Isn’t Skill… It’s Speed
Dan reminds us that overthinkers lose to action-takers every single time. Momentum is a competitive advantage — if you’re not moving, you’re falling behind.
👉 Check it out
🔥 Grant Cardone – Money Doesn’t Disappear… It Moves
Grant breaks down why the people who win financially aren’t the ones who play it safe — they’re the ones who pay attention to where the money is flowing right now and move with it.
👉 Watch here
🔥 Russell Brunson – The Power of a Dream That Scares You
Russell shares why your goals should stretch you so far outside your comfort zone that the old version of you can’t survive the journey.
👉 Check it out
🔥 Ryan Deiss – Your Brand Isn’t Your Logo… It’s the Promise You Keep
Ryan dives into the truth about brand-building: people don’t remember your colors or fonts — they remember how you make them feel and whether you deliver.
👉 Read here
🔥 Codie Sanchez – You Don’t Need Permission to Build Wealth
Codie breaks down why waiting for “the right moment” is the biggest wealth-killer — and why the people who take bold swings create outsized upside.
👉 Check it out
💥 Apply what hits, share it with your team, and keep raising the standard in your school.
😂 Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
📖 What We’re Reading: Never Split the Difference by Chriss Voss with Tahl Raz
This week’s pick is a book every school owner, leader, and communicator should have in their arsenal. Never Split the Difference is written by former FBI hostage negotiator Chris Voss — and it breaks down the negotiation tactics that work in the real world when the stakes are high and failure isn’t an option.
What makes this book so powerful is how practical the strategies are. Whether you're talking to a prospect, resolving a staff conflict, navigating a parent concern, or negotiating anything from contracts to vendor relationships, Voss gives you tools you can use immediately.
Key Takeaways for School Owners:
✅ “Tactical Empathy” wins more than logic.
People don’t want to be convinced — they want to feel understood. When you do that, conversations open up fast.
✅ Mirroring and labeling disarm tension instantly.
Two simple techniques that help you build trust quickly, even in uncomfortable conversations.
✅ Small asks lead to big yeses.
Voss shows how to guide someone toward agreement without pressure, force, or defensiveness.
If you want to communicate more effectively, close more deals, and handle difficult conversations with confidence, this book is a must-read.
📚 Grab your copy:
Never Split the Difference on Amazon
📈 Breakthrough Performance Report
🔥 Lauren Minnich – Campaign Is Crushing It
Lauren is off to a powerful start this month. Over the last 7 days, her campaign has generated 17 leads at just $14 each, showing strong traction and an offer that’s clearly landing with her audience.
When your message is tight and your targeting is dialed in, results like this become predictable — and scalable.
Want results like this?
👉 Schedule a discovery call with Breakthrough Advertising
Let’s build campaigns that create momentum — not guesswork.
📬 Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
🔥 That’s a Wrap for This Week!
💥 The studios that win long-term aren’t chasing every new trend. They’re mastering the fundamentals and repeating what works. Auditing your school gives you clarity, alignment, and control. It’s not about more to-dos. It’s about better decisions, smarter growth, and fixing what’s slowing you down. Do the audit. Face the truth. And use it to build the kind of business you actually want to run. 👊🔥 #TheKick




