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đ„ The Black Eye of the Martial Arts Industry: What No One Wants to Talk About
The Conversation the Industry AvoidsâPlus Real Wins, Lead Strategy Wins, Social Reads and More!
Hello, kickers!
đš The Kick is Here: This Is the Conversation No One Wants to Have
This week, weâre bringing light to something most in the martial arts industry still avoid talking about: student safety and instructor accountability. Our feature article, The Black Eye of the Martial Arts Industry, dives into the hard truths school owners need to faceâfrom weak background checks to lack of staff training and policy enforcement.
Weâre also delivering powerful leadership and mindset content in Whatâs Kickinâ on Social, a thought-provoking book recommendation in Main Street Millionaire by Codie Sanchez, and as always, a few Martial Memes to bring some levity to the heavy. This oneâs a must-read. đđ„
đ„ The Black Eye of the Martial Arts Industry: What No One Wants to Talk About
The martial arts industry has a problemâand itâs one no one wants to address.
Yes, McDojo Life has done a great job raising awareness, but thereâs a deeper issue being swept under the mat: predatory individuals are slipping through the cracks and being hired to work with children in martial arts schools. And the scary part? Weâre letting it happen.
Letâs talk about the ugly truth no one in the industry wants to face.
1. The Silence from Industry âLeadersâ
Years ago, I had a call with a well-known consultant in the martial arts world. I asked a direct question:
"What can we do to better train and vet instructors to prevent abuse and keep students safe?"
Their response?
"People know what to do. We donât need to talk about it."
Thatâs the problem. Everyone thinks they know what to do, but no one wants to actually do the workâor have the uncomfortable conversation.
2. The Background Check Illusion
Many school owners do basic background checks and think theyâre covered. But did you know that most Tier 2 background checks (often considered the standard for public school teachers) only go back two years and donât check for aliases?
Hereâs what else they wonât tell you:
â
Sex offenders can legally change their names after conviction.
â
Those new identities often bypass these basic checks.
You need a deeper, more comprehensive check. And you need to update it regularly. This is non-negotiable when youâre responsible for the safety of children.
3. No Training = No Accountability
How many schools have a structured system for teaching staff whatâs appropriate and whatâs not?
Your team should be trained on:
Proper physical correction boundaries (where hands should and shouldn't go)
Asking permission before physically correcting a student
Policies that prevent staff from ever being alone with a student
Clear rules about staff never transporting students or meeting them outside of school events
If your team isnât trained, youâre gambling with your reputationâand your students' safety.
4. Install Cameras. Everywhere.
(Except bathroomsâobviously.)
Every room, every angle. Period. Not because you donât trust your team, but because:
â
Accountability protects everyone
â
Cameras remove ambiguity
â
They protect your business and your students
Only YOU should have access to the backend camera system. No one else should have the ability to delete or alter footage.
5. Write It Down. Train It Often. Enforce It Without Hesitation.
Have a written employee manual that lays all of this out. Every rule. Every policy. Every non-negotiable.
At our school, there is zero tolerance for violations.
đ« Alone with a student? Fired.
đ« Staff-only area with a student? Fired.
đ« Bathroom incident? Fired.
Parents are trusting us with their kids. We donât mess around with that. And neither should you.
đ Final Word: Raise Your Standards
If youâve read this and feel uncomfortableâthatâs a good thing. It means you care.
You donât rise to the level of your goals; you fall to the level of your standards.
Want to go deeper on this? Watch this full sit-down where we get into the details of why this matters and what needs to change:
đ„ Watch Here
Letâs do better. Not just for our schools, but for the families who trust us every single day.
The Kickâs pick of the hottest headlines in social this week:
This weekâs social lineup is all about ownership, clarity, and leadership that actually makes a difference. These arenât just quotesâtheyâre calls to action for school owners ready to lead at a higher level.
đ„ Andy Frisella â Analysis Paralysis is Killing Your Momentum
Overthinking? Overplanning? Andy breaks down why taking imperfect action beats sitting still every time.
đ Read Here (Facebook Post)
đ„ Taylor Welch â Donât Betray Yourself
If you know what needs to be done but keep putting it off, youâre not avoiding the taskâyouâre avoiding who youâre supposed to become.
đ Read Here (Facebook Post)
đ„ Bedros Keuilian â Invest in What Canât Be Taken From You
Skills. Discipline. Character. Bedros reminds us that the most valuable assets in business and life are the ones no one can steal.
đ Read Here (Facebook Post)
đ„ Adam Kifer â Want a Safer School? Start With Yourself
From mat culture to instructor accountability, creating a safe and respectful school starts with the example you set as the owner.
đ Watch Here (Facebook Reel)
đ„ Kelly Murray â You Donât Have a Manager⊠You Have an Expensive Assistant
If your manager canât run a shift without you, you donât have a managerâyou have another person on payroll waiting for direction.
đ Read Here (Facebook Post)
đ„ Apply what hits, share it with your team, and keep raising the standard in your school.
đ Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
đ What Weâre Reading: Main Street Millionaire by Codie Sanchez
If youâve ever dreamed of building wealth without chasing venture capital or risking it all on a startup, Main Street Millionaire is your playbook. In this upcoming release, Codie Sanchez breaks down how to create extraordinary wealth by buying and growing âboringâ businessesâthe kind that fly under the radar but generate serious cash.
This book is a must-read for martial arts school owners who want to think beyond just one location or a single income stream. Itâs about understanding how to acquire, systemize, and scale local businesses, including (yes!) martial arts schools, in a way that builds lasting freedom.
Key Takeaways for School Owners:
â
You donât have to invent the next big thingâyou just have to run ordinary businesses extraordinarily well.
â
Buy back your time and build real assets instead of staying chained to the mat.
â
If your school is already profitable and systemized, youâre halfway to being a buyerâor sellerâyourself.
This isnât just a book about businessâitâs a book about taking control of your future through smart, strategic ownership.
đ Pre-order your copy here: Main Street Millionaire on Amazon
What local business would you buy if you had the time, team, and systems in place? đđ„
đ Relentless Results: Success Stories from RMA
This week, weâre celebrating two major wins from school owners who are plugged into the Relentless Media Agency (RMA) systemâand the results speak for themselves.
đ„ Team Martial Arts Livermore â Database Reactivation Campaign
Amber launched a reactivation push to bring old leads back to lifeâwithout spending a dime on ads. By offering a simple, low-barrier promo to past inquiries, she booked 8 appointments in just a few days! These were cold leads sitting in the system⊠until they got the right follow-up.
đ Reminder: Donât forget to tap into your existing listâthereâs gold sitting in your CRM if you know how to work it.
đ„ Dan Merck â Adult Martial Arts Campaign
Adult campaigns are notoriously trickyâbut Dan's campaign proves otherwise. In just 7 days, his adult martial arts campaign generated 11 leads with a Cost Per Lead of just $12. That's serious traction in a high-value program area.
Want results like this?
đ Book a discovery call with RMA today and let us help you turn cold leads into booked appointmentsâand scale your school the smart way.
Schedule Your Call Now

đŹ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youâve got something thatâs "kick-worthy"âwhether itâs a success story, a marketing tip, or something thatâs helping your school thriveâsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
đ„ Thatâs a Wrap for This Week!
This edition wasnât the easiest to readâbut itâs one of the most important. As school owners, we donât just teach martial artsâwe take on the responsibility of protecting, mentoring, and leading with integrity. Raising the standard starts with us.
Keep having the hard conversations. Keep setting the bar higher. And as alwaysâstay sharp, stay relentless, and keep kicking forward. đđ„ #TheKick










