Let’s get real: if your lead follow-up game is weak, your enrollment numbers will be too.

It doesn’t matter how great your ads are, how cool your website looks, or how many likes you get on that video—if you can’t crush the first phone call, you’re wasting time and money.

Here are 5 key takeaways from the same follow-up script we use at our schools and in our coaching programs. If you want to book more trials and turn leads into members, this is where you start.

The data is clear: leads go cold fast.
If you’re not calling within the first 5 minutes, you’re losing ground—fast.

And when you do call? Sound like someone who wants to talk to them. Smile. Be warm. Be excited. You might be the first real person they've spoken to about martial arts—and first impressions matter.

Our team doesn’t just rattle off program details.
We check availability like it’s a hot ticket—because it is.

That 10–15 second “hold” to check if there’s a spot? That’s not just time filler—it’s intentional urgency. It sends a message: spots are limited and valuable.

When you come back and say, “Great news—you’ve got perfect timing…” it positions the program as in demand and makes the parent feel like they caught a break by calling when they did.

Anyone can say “We have a great kids program.”
But when you ask thoughtful questions like:

“What would make this the perfect program for your family?”

This question opens the door to discover the parent’s primary motivator—and now, you’re not selling a class... you’re solving a problem.

Once you know the pain point, tailor the rest of the conversation to show how your program specifically solves it.
Now you're not just offering a class—you’re offering peace of mind.

This is where trust is built—and trust is what closes the sale.This is where trust is built—and trust is what closes the sale.

No vague “we’ll send you a link.”
We send the registration during the call—and we don’t hang up until it’s done.

It’s not pushy. It’s professional.
Parents are busy, distracted, and sometimes unsure of how to take the next step. By staying on the line, you make it easy. You remove the friction.

That moment of “You should see a page that says ‘WAIT—ONE MORE STEP’... are you on it?”
That’s how you close with confidence—and clarity.

This is where most people drop the ball. The call isn’t just about booking the trial. It’s about starting the relationship.

After the sign-up, don’t hang up like it’s a transaction.

Add them to your school’s Facebook group. Tell them to be on the lookout for a welcome post - then hype the welcome post! Let them know they’re already part of the family.

Prep them for what’s next and the incredible journey they are about to embark on!

Your follow-up process isn’t just about logistics—it’s your first chance to deliver on culture.

Make sure they feel like this is more than a program—it’s a community. And they’re in. This isn’t customer service—it’s community onboarding. And it makes a massive difference in how connected a parent feels before they even walk through your door.

If your staff is just “hoping” the call goes well… it won’t.
This is one of the most crucial skills your team can develop—because it’s the first real connection with a family who might be with you for years.

Get them excited. Make them feel seen. Close the deal.
That’s how you win the call—and win the enrollment.

Want the full script? Keep reading The Kick. 😉
We’ve got more where that came from.

This week’s scroll is packed with tools, perspective, and powerful reminders about leadership, loyalty, and the mindset it takes to win—on and off the mat.

🔥 Leadership First – Your Influence Matters
Leadership isn’t just a title—it’s a chance to impact lives. This post reminds us to lead with purpose and never take that opportunity for granted.
👉 Watch Here (Instagram Post)

🔥 Dan Martell – Hacking the TikTok Algorithm
Dan drops quick, actionable advice on how to get your content seen by the right people—without guesswork.
👉 Watch Here (Instagram Reel)

🔥 Sahil Bloom – Find Your “Darkest Hour” Friends
The people who show up for you when no one else does? They’re rare. Sahil reminds us to be that person for someone else too.
👉 Watch Here (Instagram Reel)

🔥 Adam Kifer – Canva Hacks for School Owners
Save time and make your content stand out. Adam shares fast Canva tricks you can start using right now to level up your visual game.
👉 Watch Here (Instagram Reel)

🔥 Dave Kovar – Protect Your Joy
Negative people are everywhere—but you don’t have to let them take your energy. Dave’s message is a timely reminder to protect your peace.
👉 Watch Here (Instagram Reel)

⚡ Which one hit hardest? Send it to a teammate or post it in your team Slack. Let’s keep the mindset sharp.

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.