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- š ļø The 6-Part Audit System: How to Run Your School Like a Top 1% Operator
š ļø The 6-Part Audit System: How to Run Your School Like a Top 1% Operator
Most school owners donāt need more effort. They need more awareness.
Hello, kickers!
š„ The Kick is Here: Lead the Way, Donāt Just Follow It
This weekās edition is all about sharpening the edge of your leadershipāon the mat, in your meetings, and in your marketing. Our main feature breaks down how to audit your entire school like a 7-figure operator, using real tools we use inside CORE OS (yes, weāll show you how to get them). From culture to curriculum to conversion ratesāyouāll see exactly where your standards stand.
Weāre also spotlighting standout social insights from leaders like Adam Grant, Dave Kovar, Andy Frisella, and Simon Sinek. Plus, our āWhat Weāre Readingā pickāOriginals by Adam Grantādives into how game-changers think differently and make an impact without burning out.
Letās get into it.

šÆ Upcoming Event: IMPAKT Charleston ā The Room That Changes Everything
You donāt need more informationāyou need immersion.
Thatās exactly what youāll get at IMPAKT Charleston, the 2-day live experience for school owners ready to make real moves.
š Location: Charleston Harbor Resort & Marina, SC
š Dates: August 29ā30, 2025
šļø Tickets: General & VIP available
š„ Use code IMPAKT2025
to save $1,000 on the VIP Experience!
At this event, youāll learn how top schools:
ā
Go from 0 to 200+ members and retain them
ā
Build next-gen instructor teams without micromanaging
ā
Use AI + automation to multiply output and cut overwhelm
ā
Shift identity from overwhelmed owner to strategic leader
Plus, you'll be surrounded by high-level peers, future collaborators, and the Impakt team who will challenge your thinkingāand your limits.
š» Reserve your spot now ā impaktmastermind.com/charleston
šØ The countdown is on. This is the room where your next breakthrough starts. Don't miss it.
š ļø The 6-Part Audit System: How to Run Your School Like a Top 1% Operator

This system isnāt about nitpicking. Itās about alignmentābetween your vision and your execution. What you tolerate becomes your standard, and the only way to raise your standards is to measure them.
Hereās the exact 6-part audit system used at MUV Martial Arts. Whether youāre running a full team or flying solo, this gives you a repeatable, quarterly framework for levelling up operations like a top 1% school.
1ļøā£ The Fresh Lens Audit ā āWhat They See Before They Hear Youā
Purpose: Audit your school through the eyes of a first-time visitorābefore they hear your pitch or meet your team.
Focus Areas:
Exterior signage, lighting, and parking
Lobby, bathrooms, and ceilings
Mat condition, pro shop, seating, sound
Clutter, cobwebs, and āsmall thing syndromeā
Pro Tip: Fix broken things immediately. āWeāll fix it next weekā is how standards slip.
āYour school is always speaking. The question is, what is it saying?ā
2ļøā£ Internal Class Audit ā āWhere Your Culture Livesā
Purpose: Score your class quality from two angles:
Take the class as a student
Observe and evaluate it as a leader
Key Criteria:
Spacing and safety
Time management and structure
Engagement and correction
Instructor energy, clarity, and name usage
āIf your classes donāt close the sale, your sales process is carrying too much weight.ā
3ļøā£ Sales Success Scorecard ā āConsistency Closesā
Purpose: Audit your full enrollment experienceābefore, during, and after class.
Look For:
Welcome tray and tour flow
Pain point deep dives
Pre-framing benefits
Belt moment and pitch clarity
Objection handling and close
āMost enrollment gaps arenāt skill problems. Theyāre sequence problems.ā
4ļøā£ Call Quality Scorecard ā āFirst Impressions Start on the Phoneā
Purpose: Evaluate how your team handles new leads and phone inquiries.
Focus Areas:
Energy and tone
Framing expectations
Answering questions with confidence
Guiding toward appointment
āYour phone team is the front line of your culture. Train them like it.ā
5ļøā£ Quarterly Performance Scorecards ā āCoach the Person, Not Just the Roleā
Purpose: Align team performance to actual expectationsāclearly and consistently.
How It Works:
Team member self-scores
Manager does the same
Compare notes, align goals, and build a 90-day growth plan
āYou donāt build a great school by managing roles. You build it by coaching people.ā
6ļøā£ The Quarterly Pulse Audit ā āZoom Out Before You Burn Outā
Purpose: Get a high-level view of whatās working, whatās missing, and where to go next.
Core Review Sections:
Culture & values: whatās reinforced vs. ignored
Goal review: whatās off-track and why
Team member pulse: whoās rising, whoās stuck
Growth strategy: whatās repeating vs. what needs to retire
Investment review: where money moved the needleāor didnāt
āYour business reflects the standards you hold and the distractions you tolerate.ā
Final Word
Every problem in your school is either allowed or ignored.
Audits donāt expose flawsāthey expose opportunity.
Run this process every 90 days. Let your team know the standards are real. And treat each audit like sharpening a blade.
āStandards arenāt meant to punish. Theyāre meant to liberate.ā
šØ Want all of these audits, templates, and scorecards done-for-you?
Join CORE OSāthe complete operating system for martial arts school owners.
ā
Weekly coaching
ā
Every business system
ā
Plug-and-play audits, playbooks, and scripts
š Join CORE OS here ($149/month)
Letās stop guessing. Letās start scaling. šš„
The Kickās pick of the hottest headlines in social this week:

This weekās social lineup brings heat from some of the sharpest voices in leadership, personal growth, and accountability. These arenāt just postsātheyāre wake-up calls. Tap in and bring the best back to your team.
š„ āStart Where They Never Wanted You to Lookā ā Andy Frisella
Before you blame the world, check the mirror. This one hits.
Watch Here
š„ āBe the Leader You Wish You Hadā ā Simon Sinek
Leadership isnāt about positionāitās about presence.
Watch Here
š„ āSelf-Image Reset in 4 Stepsā ā Dave Kovar
Feeling stuck? Kovar lays out 4 simple moves to boost how you see yourself.
Watch Here
š„ āItās Not Their Fault, Itās Yoursā ā Adam Kifer
Accountability isnāt optionalāitās leadership.
Watch Here
š„ āThe Most Important Rule of Moneyā ā Grant Cardone
The 80/20 principle reimagined: live on 20%, invest 80%.
Watch Here
š„ āThe Lies That Hurt Mostā ā Adam Grant
Itās not just what others sayāitās what youāve been telling yourself.
Watch Here
š„ āLead With Intentionā ā Leadership First
The most meaningful impact often starts with the smallest gesture.
Watch Here
ā
Pick one of these to discuss with your team this week. The leadership ceiling rises when you do. š„
š Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
š What Weāre Reading: Originals by Adam Grant

What separates leaders who follow the path from those who create a new one?
In Originals: How Non-Conformists Move the World, organizational psychologist Adam Grant dives deep into how innovators think, act, and make bold movesāwithout burning everything down.
This book is about how to challenge the status quo effectively. Itās not about reckless riskāitās about strategic rebellion.
š” Key Takeaways for School Owners:
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Playing it safe is often riskier than speaking up. Want to grow? You canāt copy-paste your way to the next level.
ā
Original thinkers manage fear and doubtāthey donāt eliminate them. Sound familiar? Thatās leadership.
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You donāt need to be firstāyou need to be different. And different takes courage, clarity, and consistency.
If youāre building a martial arts school that stands outānot just fits ināthis book is your playbook.
š Grab your copy here: Originals on Amazon
š¼ RMA Success Stories: Campaigns That Are Crushing It
šÆ AMA Martial Arts ā $4.86 Leads & a Full Pipeline!
AMA is running a kids martial arts campaign with a ā2 Weeks for $29ā offerāand the results are š„.
ā
20 leads generated
ā
Just $4.86 per lead
When strong targeting meets clear messaging, magic happens. This is exactly the kind of efficiency every school owner should be aiming for.
š„ Bryant Flores ā June Is on Fire
Since the start of June, Bryantās Kids Martial Arts campaigns have pulled in:
ā
37 leads
ā
$8.61 average CPL
ā
Promoting a $33 trial offer
Momentum is strong, and thereās still time to finish the month even stronger!

š Want results like these?
Book a discovery call with Relentless Media Agency and let our Ad Ninjas build your next lead-generating campaign.
š Schedule Your Call Now
š¬ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youāve got something thatās "kick-worthy"āwhether itās a success story, a marketing tip, or something thatās helping your school thriveāsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
š„ Thatās a Wrap for This Week!
Excellence isnāt accidentalāitās built by systems, standards, and self-leadership. This weekās issue gave you a full blueprint for auditing your school like a pro, leveraging organic influence to build brand equity, and applying leadership lessons from some of the best minds in the game. Whether youāre leveling up team accountability, your own mindset, or your marketingāthereās always a next move.
And if youāre tired of duct-taping your strategy together, CORE OS gives you every tool, template, and training to scale with confidence.
Letās keep raising the barābecause your students deserve the best, and so do you. šš„