Hello, kickers!
🥋 The Kick is Here: Lead the Way, Don’t Just Follow It
This week’s edition is all about sharpening the edge of your leadership—on the mat, in your meetings, and in your marketing. Our main feature breaks down how to audit your entire school like a 7-figure operator, using real tools we use inside CORE OS (yes, we’ll show you how to get them). From culture to curriculum to conversion rates—you’ll see exactly where your standards stand.
We’re also spotlighting standout social insights from leaders like Adam Grant, Dave Kovar, Andy Frisella, and Simon Sinek. Plus, our “What We’re Reading” pick—Originals by Adam Grant—dives into how game-changers think differently and make an impact without burning out.
Let’s get into it.
🎯 Upcoming Event: IMPAKT Charleston – The Room That Changes Everything
You don’t need more information—you need immersion.
That’s exactly what you’ll get at IMPAKT Charleston, the 2-day live experience for school owners ready to make real moves.
📍 Location: Charleston Harbor Resort & Marina, SC
🗓 Dates: August 29–30, 2025
🎟️ Tickets: General & VIP available
💥 Use code IMPAKT2025 to save $1,000 on the VIP Experience!
At this event, you’ll learn how top schools:
✅ Go from 0 to 200+ members and retain them
✅ Build next-gen instructor teams without micromanaging
✅ Use AI + automation to multiply output and cut overwhelm
✅ Shift identity from overwhelmed owner to strategic leader
Plus, you'll be surrounded by high-level peers, future collaborators, and the Impakt team who will challenge your thinking—and your limits.
💻 Reserve your spot now → impaktmastermind.com/charleston
🚨 The countdown is on. This is the room where your next breakthrough starts. Don't miss it.
🛠️ The 6-Part Audit System: How to Run Your School Like a Top 1% Operator
This system isn’t about nitpicking. It’s about alignment—between your vision and your execution. What you tolerate becomes your standard, and the only way to raise your standards is to measure them.
Here’s the exact 6-part audit system used at MUV Martial Arts. Whether you’re running a full team or flying solo, this gives you a repeatable, quarterly framework for levelling up operations like a top 1% school.
1️⃣ The Fresh Lens Audit — “What They See Before They Hear You”
Purpose: Audit your school through the eyes of a first-time visitor—before they hear your pitch or meet your team.
Focus Areas:
Exterior signage, lighting, and parking
Lobby, bathrooms, and ceilings
Mat condition, pro shop, seating, sound
Clutter, cobwebs, and “small thing syndrome”
Pro Tip: Fix broken things immediately. “We’ll fix it next week” is how standards slip.
“Your school is always speaking. The question is, what is it saying?”
2️⃣ Internal Class Audit — “Where Your Culture Lives”
Purpose: Score your class quality from two angles:
Take the class as a student
Observe and evaluate it as a leader
Key Criteria:
Spacing and safety
Time management and structure
Engagement and correction
Instructor energy, clarity, and name usage
“If your classes don’t close the sale, your sales process is carrying too much weight.”
3️⃣ Sales Success Scorecard — “Consistency Closes”
Purpose: Audit your full enrollment experience—before, during, and after class.
Look For:
Welcome tray and tour flow
Pain point deep dives
Pre-framing benefits
Belt moment and pitch clarity
Objection handling and close
“Most enrollment gaps aren’t skill problems. They’re sequence problems.”
4️⃣ Call Quality Scorecard — “First Impressions Start on the Phone”
Purpose: Evaluate how your team handles new leads and phone inquiries.
Focus Areas:
Energy and tone
Framing expectations
Answering questions with confidence
Guiding toward appointment
“Your phone team is the front line of your culture. Train them like it.”
5️⃣ Quarterly Performance Scorecards — “Coach the Person, Not Just the Role”
Purpose: Align team performance to actual expectations—clearly and consistently.
How It Works:
Team member self-scores
Manager does the same
Compare notes, align goals, and build a 90-day growth plan
“You don’t build a great school by managing roles. You build it by coaching people.”
6️⃣ The Quarterly Pulse Audit — “Zoom Out Before You Burn Out”
Purpose: Get a high-level view of what’s working, what’s missing, and where to go next.
Core Review Sections:
Culture & values: what’s reinforced vs. ignored
Goal review: what’s off-track and why
Team member pulse: who’s rising, who’s stuck
Growth strategy: what’s repeating vs. what needs to retire
Investment review: where money moved the needle—or didn’t
“Your business reflects the standards you hold and the distractions you tolerate.”
Final Word
Every problem in your school is either allowed or ignored.
Audits don’t expose flaws—they expose opportunity.
Run this process every 90 days. Let your team know the standards are real. And treat each audit like sharpening a blade.
“Standards aren’t meant to punish. They’re meant to liberate.”
🚨 Want all of these audits, templates, and scorecards done-for-you?
Join CORE OS—the complete operating system for martial arts school owners.
✅ Weekly coaching
✅ Every business system
✅ Plug-and-play audits, playbooks, and scripts
👉 Join CORE OS here ($149/month)
Let’s stop guessing. Let’s start scaling. 👊🔥
The Kick’s pick of the hottest headlines in social this week:
This week’s social lineup brings heat from some of the sharpest voices in leadership, personal growth, and accountability. These aren’t just posts—they’re wake-up calls. Tap in and bring the best back to your team.
🔥 “Start Where They Never Wanted You to Look” — Andy Frisella
Before you blame the world, check the mirror. This one hits.
Watch Here
🔥 “Be the Leader You Wish You Had” — Simon Sinek
Leadership isn’t about position—it’s about presence.
Watch Here
🔥 “Self-Image Reset in 4 Steps” — Dave Kovar
Feeling stuck? Kovar lays out 4 simple moves to boost how you see yourself.
Watch Here
🔥 “It’s Not Their Fault, It’s Yours” — Adam Kifer
Accountability isn’t optional—it’s leadership.
Watch Here
🔥 “The Most Important Rule of Money” — Grant Cardone
The 80/20 principle reimagined: live on 20%, invest 80%.
Watch Here
🔥 “The Lies That Hurt Most” — Adam Grant
It’s not just what others say—it’s what you’ve been telling yourself.
Watch Here
🔥 “Lead With Intention” — Leadership First
The most meaningful impact often starts with the smallest gesture.
Watch Here
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Pick one of these to discuss with your team this week. The leadership ceiling rises when you do. 💥
😂 Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
📚 What We’re Reading: Originals by Adam Grant
What separates leaders who follow the path from those who create a new one?
In Originals: How Non-Conformists Move the World, organizational psychologist Adam Grant dives deep into how innovators think, act, and make bold moves—without burning everything down.
This book is about how to challenge the status quo effectively. It’s not about reckless risk—it’s about strategic rebellion.
💡 Key Takeaways for School Owners:
✅ Playing it safe is often riskier than speaking up. Want to grow? You can’t copy-paste your way to the next level.
✅ Original thinkers manage fear and doubt—they don’t eliminate them. Sound familiar? That’s leadership.
✅ You don’t need to be first—you need to be different. And different takes courage, clarity, and consistency.
If you’re building a martial arts school that stands out—not just fits in—this book is your playbook.
📖 Grab your copy here: Originals on Amazon
💼 RMA Success Stories: Campaigns That Are Crushing It
🎯 AMA Martial Arts — $4.86 Leads & a Full Pipeline!
AMA is running a kids martial arts campaign with a “2 Weeks for $29” offer—and the results are 🔥.
✅ 20 leads generated
✅ Just $4.86 per lead
When strong targeting meets clear messaging, magic happens. This is exactly the kind of efficiency every school owner should be aiming for.
🥋 Bryant Flores — June Is on Fire
Since the start of June, Bryant’s Kids Martial Arts campaigns have pulled in:
✅ 37 leads
✅ $8.61 average CPL
✅ Promoting a $33 trial offer
Momentum is strong, and there’s still time to finish the month even stronger!
🚀 Want results like these?
Book a discovery call with Relentless Media Agency and let our Ad Ninjas build your next lead-generating campaign.
👉 Schedule Your Call Now
📬 Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
🔥 That’s a Wrap for This Week!
Excellence isn’t accidental—it’s built by systems, standards, and self-leadership. This week’s issue gave you a full blueprint for auditing your school like a pro, leveraging organic influence to build brand equity, and applying leadership lessons from some of the best minds in the game. Whether you’re leveling up team accountability, your own mindset, or your marketing—there’s always a next move.
And if you’re tired of duct-taping your strategy together, CORE OS gives you every tool, template, and training to scale with confidence.
Let’s keep raising the bar—because your students deserve the best, and so do you. 👊🔥
