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š Rewriting the Story Thatās Running Your Life (Before It Costs You Another Year)
The Belief Thatās Keeping You Stuck And How to Replace It This Week
Adam Kifer
December 09, 2025
Hello, kickers!
šØ The Kick is Here: This Weekās Focus - Rewriting the Narrative
This weekās issue is all about the gap between who you are and who youāre becoming ā and more importantly, the stories that keep that gap in place. In the main article, weāre breaking down the limiting beliefs school owners repeat so often they start to feel true, and how to rewrite those stories into something that actually serves your future instead of protecting your past.
Inside, youāll also find this weekās Breakthrough Performance Report, a fresh lineup in Whatās Kickinā on Social, a book pick that pairs perfectly with the theme, and a special announcement for IMPAKT Live in Newport Beach. If youāre ready to shift your mindset, sharpen your leadership, and start operating from a higher level of belief, youāre in the right place. Letās dive in.
š¤ IMPAKT Live: Newport Beach ā February 20ā21, 2026
The Event That Levels Up Your Leadership, Systems, and Momentum
IMPAKT Live is back ā and this time, weāre heading to Newport Beach, CA for two days of deep training, high-level strategy, and real breakthroughs you can implement immediately.
If you're ready to sharpen your leadership, upgrade your systems, and walk into 2026 with clarity and confidence, you need to be in this room.
Event Details
Dates: February 20 & 21, 2026
Times: 9amā5pm both days
Location: Hyatt Regency Newport Beach, Patio Room
Address: 1107 Jamboree Road, Newport Beach, CA 92660
Your Ticket Includes:
ā¢ Full two-day seminar access
ā¢ Sessions from Adam Kifer, Kelly Murray, Jadi Tention, and Donovan Rider
ā¢ A Free Month of CORE OS to implement everything you learn
ā¢ A room full of driven operators committed to growth and execution
Tickets
Price: $1497
If youāve never attended an IMPAKT Live event, we have a special offer available.
To see if you qualify for the $1000 first-time attendee discount, email Nicole directly at [email protected].
Ticket Link: www.impaktmastermind.com/newportbeach2026
Hotel Information
Hotel: Hyatt Regency Newport Beach
Address: 1107 Jamboree Road, Newport Beach, CA 92660
Phone: 949-729-1234
Booking Link: https://www.hyatt.com/en-US/group-booking/NEWPO/G-GZR0
Discounted Hotel Deadline: January 15th
This event is where clarity sharpens, systems strengthen, and leadership elevates. Newport Beach is where your next chapter begins.
Reserve your spot today.
š Rewriting the Story Thatās Running Your Life (Before It Costs You Another Year)
The Belief Thatās Keeping You Stuck (And How to Replace It This Week)
Every school owner has goals. But most people live with a massive gap between what they say they want and what they actually do. That gap has nothing to do with time, discipline, or talent.
It comes from the story youāre telling yourself ā the one that makes staying stuck feel acceptable.
Stories like:
ā¢ āIām not ready yet.ā
ā¢ āIām not good at sales.ā
ā¢ āI donāt have time.ā
ā¢ āPeople like me donāt do that.ā
These arenāt facts. Theyāre habits of thought. And youāve repeated them so long they feel true.
This week, weāre rewriting the script.
Step 1: Name the Story
Fill in these blanks:
āI havenāt achieved my goal because ___.ā
āIām not the kind of person who ___.ā
āI could never ___ because ___.ā
Say it out loud. Thatās the belief running your decisions.
Step 2: Ask Where It Came From
Most limiting beliefs are borrowed ā from a parent, teacher, boss, or a past failure you turned into identity.
You didnāt choose the story.
But you are responsible for whether you keep it.
Step 3: Test the Evidence
Ask yourself:
āWhat proof do I have this story is actually true?ā
Not feelings. Not assumptions. Actual evidence.
Most people realize they have none.
The story isnāt true ā itās just familiar.
Step 4: Calculate the Cost
What has this belief cost you?
ā¢ Income you didnāt earn
ā¢ Opportunities you never took
ā¢ Skills you avoided developing
ā¢ Confidence you never built
If your limiting belief costs you $100K/year in unrealized potential, thatās $1M in a decade.
Comfort isnāt free.
Itās expensive.
Step 5: Install the New Story
A real reframe is:
True
Evidence-based
Empowering
Examples:
āIām not readyā ā āReadiness comes from doing.ā
āI donāt have timeā ā āI havenāt prioritized this.ā
āIām not good at salesā ā āIām learning sales through repetition.ā
Write your new story. Say it out loud.
Step 6: Reinforce It All Week
Your old story has years of repetition.
Your new story has five minutes.
Hereās how you even the odds:
ā¢ Daily Repetition: Read your new story every morning.
ā¢ Evidence Collection: Find one piece of proof each day that supports it.
ā¢ Trigger Response: When the old story appears, say the new one out loud.
This is how beliefs actually change.
Final Word
Youāre not failing because you lack strategy.
Youāre failing because youāre loyal to a story that no longer deserves you.
This week, donāt become a new person ā just tell yourself a new story.
Give it seven days.
By next Monday, youāll have evidence it works.
And once you have evidence, belief follows.
ā Adam Kifer
The Kickās pick of the hottest headlines in social this week:
This weekās lineup is all about standards, discipline, leadership, and refusing to coast into the end of the year. These are the posts worth paying attention to:
š„ Adam Kifer ā Level 10 Dreams Require Level 10 Commitment
If your goals are big but your effort is small, the math will never add up. Adam cuts straight to the truth: you canāt outrun the gap between your dream and your discipline.
š Read Here
š„ Dan Martell ā āThe Brokest People I Know Already Know Everythingā
Dan drops a grenade on ego-driven learning. When you stop being coachable, you stop growing ā and your results show it.
š Read Here
š„ Simon Sinek ā Strong Leaders Earn Loyalty
Weak leaders demand loyalty. Strong leaders earn it. Simple, sharp, and a reminder every school owner needs before stepping on the mat.
š Read Here
š„ Dave Kovar ā Donāt Just Go Through the Motions
Dave reminds us that repetition is meaningless without intention. Your team, your students, your business ā they all rise to the level of your focus.
š Read Here
š„ Matthew Brenner ā December Doesnāt Have to Be a Dead Month
Most owners slow down. Matthew leans in. He shows why December can be a momentum-builder instead of a momentum-killer.
š Read Here
š Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
š What Weāre Reading: The Mountain Is You by Brianna Wiest
If this weekās article hit you in the gut (in the good way), The Mountain Is You is the perfect follow-up. Brianna Wiest breaks down why we self-sabotage, how our old stories become emotional āsurvival systems,ā and how to finally outgrow the beliefs that keep us stuck.
This book isnāt soft or abstract ā itās one of the clearest, most practical deep-dives into identity change and internal resistance. Itās about learning to recognize the stories youāve been loyal toā¦ and replacing them with ones that actually match the life you want.
Key Takeaways for School Owners:
ā
Self-sabotage is not a personality flaw ā itās unprocessed fear.
Your āIām not readyā and āIām not that kind of personā stories? Theyāre protection mechanisms, not truth.
ā
Your biggest breakthroughs come from rewriting your identity narrative.
Systems matter. Skills matter. But nothing works if your inner story says you donāt belong at the next level.
ā
Your growth is on the other side of emotional pattern interruption.
You donāt need a different life to change ā you need a different interpretation of the one you already have.
If youāre ready to dismantle the story youāve been living in and build one that matches your actual potential, start here.
š Grab your copy:
The Mountain Is You on Amazon
š Relentless Results: Success Stories from RMA
This week brought a wave of powerful campaign results from owners running with the Breakthrough Advertising system. These arenāt guesses or āgood weeksā ā theyāre clear indicators of systems working, offers landing, and momentum building.
š„ Macey Jaime ā Crushing It With $9 Leads
In the last 7 days, Maceyās campaign has pulled in 19 leads at just $9 each. Thatās serious efficiency paired with strong audience response. When your offer and targeting align, results like this follow.
š„ Dan Righter ā Consistent, Scalable Performance
Danās campaign continues to deliver, generating leads at $13 each over the last week. With his Black Friday All Month ads now live, this performance is expected to climb even higher. A great example of stacking proven systems with seasonal strategy.
š„ Chris Cusanelli & Mike Singer ā Powerful Start for Rumble Location
After launching their ads just one week ago, theyāre already seeing 33 leads at only $15 each. Thatās a strong opening performance and a clear signal that their foundation is set up correctly for scale.
Want results like this?
š Schedule a discovery call with Breakthrough Advertising
Letās build campaigns that turn attention into appointments ā and growth into something predictable.
š¬ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youāve got something thatās "kick-worthy"āwhether itās a success story, a marketing tip, or something thatās helping your school thriveāsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
š„ Thatās a Wrap for This Week!
As you move through the week, pay attention to the stories you catch yourself repeating. Not the loud ones ā the subtle ones. The ones that show up in hesitation, in procrastination, in the moments you play smaller than you know you should. Those stories arenāt permanent. Theyāre patterns. And patterns can be rewritten the moment you decide they no longer get to run the show.
Everything in this issue ā from the mindset work to the campaign wins to the voices we highlighted ā points to the same truth: your next level wonāt come from doing more. It will come from thinking differently. Rewrite the narrative, and your behavior follows. Rewrite your behavior, and the results compound. The gap between who you are and who youāre becoming isnāt as wide as it feels ā itās only as wide as the story youāve been telling yourself. Change the story, and the path opens.