Hello, kickers!

🚀 The Kick is Here: Stories Sell, Strategy Scales, and Your Circle Matters

This week’s issue is all about shaping belief, building trust, and leading with more clarity than chaos. Our feature article dives into storytelling as a tool for conversion—because when parents hear their child’s story through your words, they stop shopping and start enrolling.

We’re also highlighting big wins from Matt Rosalez and the newly rebranded Breakthrough Advertising team, a leadership book that hits harder than most full-blown business courses, and five social posts that will challenge how you hire, listen, and think about your mission.

The people around you, the stories you tell, and the beliefs you reinforce?
They’re either building your business—or holding it back.

Let’s go.

📍 Ready to Build What Actually Works?

IMPAKT Mastermind Live – Scottsdale | Nov 7–8, 2025

This is not another event to take notes and leave with a to-do list you’ll never touch.
This is implementation. On site. In the room. With real operators.

If you’ve been stuck in the cycle of constant marketing, messy follow-up, team confusion, and duct-taped systems—it ends here.

🔥 What You’ll Leave With:

• A strategy that’s built around your numbers—not guesswork

• Leadership tools that grow your team without burning you out

• A lead-gen plan that runs without hand-holding

• A fresh identity as the CEO, not the chief firefighter

🎤 Featured Speakers:

• Doug Payne – Founder & CEO of OHM Fitness, the future of EMS-based training

• Brian Bogert – Human behavior and performance coach unlocking emotional intelligence and sustainable leadership

• Mike Arce – CEO of Loud Rumor, the #1 marketing agency for fitness and wellness businesses

• Brady Edwards – Former MrBeast creative producer, now CEO of The Biggest Agency known for scroll-stopping marketing content

• + more surprises to be announced

🏨 Event Details:

🗓 Nov 7–8, 2025
📍 Scottsdale Marriott at McDowell Mountains
📌 Book Your Hotel Here
🎟 Secure Your Seat

🚨 New to IMPAKT?
DM Nicole on Circle or email [email protected] for a $1000 off code (first-time attendees only).

You don’t need more content.
You need clarity, execution, and a room full of people who get it.

Scottsdale is that room.
Lock it in.

🔥 What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

📚 What We’re Reading: The Motive by Patrick Lencioni

Stop managing. Start leading.

Most people think they want to lead.
But what they really want is the position—not the responsibility.

In The Motive, best-selling author Patrick Lencioni (author of The Five Dysfunctions of a Team) flips the leadership conversation on its head.
He challenges readers to dig deep and ask: “Why do I actually want to lead?”

Is it to serve? Or is it to avoid hard things while staying in control?

This book is a short, fast read—but the impact hits hard.
It’s the perfect reset for any school owner, team leader, or business builder who feels stuck managing tasks instead of developing people.

💡 Key Takeaways for School Owners:
✅ Real leadership means embracing uncomfortable responsibilities
✅ Delegating isn’t leadership—developing people is
✅ Your team mirrors the motive behind your leadership, not just your actions

📖 Grab your copy here: The Motive on Amazon

If you’ve been leading from pressure instead of purpose—this is your reset.

💥 Breakthrough Advertising Wins: New Name, Same Relentless Results

(Formerly RMA — still obsessed with performance)

In case you missed it:
Relentless Media Agency is now officially Breakthrough Advertising.
New name. Bigger mission. Same all-in commitment to lead-gen that actually converts.

And this week? We’re spotlighting one of our clients who’s making the most of the momentum.

🎯 Client Spotlight: Matt Rosalez

Last week, Matt launched his Back-to-School + August promos for both his kids and adult programs—and they’re pulling in leads at a 🔥 cost of just $11 per lead.

But that’s not all...

🚀 Matt also launched ads for his second location this past Tuesday—and leads are already flowing in there too.

Here’s what it looks like when strategy meets scale:

• BTS Campaign: 10 leads @ $11.40

• August Promo: 10 leads @ $11.51

• Grand Opening (Location 2): Leads already flowing—momentum building fast

👏 Massive shoutout to Matt and the Breakthrough team for executing with clarity, speed, and consistency.

👉 Want to be our next win story?
Book your RMA Discovery Call here.
Let’s build your next lead machine—built to scale, not stall.

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

🔥 That’s a Wrap

This issue was a reminder that leadership is about shaping what people believe—before they buy, before they follow, and before they commit. From the stories you tell to the people you surround yourself with, everything in your world is either reinforcing momentum… or dragging it down.

So this week:
🧠 Tell better stories.
👥 Audit your circle.
⚙️ Lead with more intention than reaction.

Because the most powerful businesses aren’t built on hype—they’re built on alignment, clarity, and belief.

Stay focused. Stay sharp.
And as always—stay relentless and keep kicking forward. 👊🔥