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đŸ’„ Revenue Ceilings: Why You’re Stuck... and How to Break Through

The blind spots, beliefs, and habits that cap your growth—and how to break through them.

Hello, kickers!

🧠 The Kick is Here: Break the Ceiling, Don’t Just Raise the Goal

This week’s edition is about the real reason your growth has stalled—and what to do about it. Our main feature dives into Revenue Ceilings: the hidden blind spots, beliefs, and behaviors that quietly cap your potential (and how to break through them with strategy, not stress).

We’re also spotlighting fresh insights from the social feeds of Steven Bartlett, Marie Forleo, Gary Vee, and a reminder from Adam that most team underperformance is a clarity problem, not a character one. You’ll meet a new RMA client already racking up leads and trials, and we’re cracking open Pre-Suasion by Robert Cialdini—a masterclass in how to influence decisions before you ever make your pitch.

Plus: another call to step into the room at IMPAKT Charleston Live—because some ceilings don’t shatter until you surround yourself with people building higher.

Let’s get into it.

🚹 You’re Not Hitting a Wall—You’re Just in the Wrong Room.

IMPAKT Charleston Live
📍 Charleston, SC
🗓 August 28–30

This isn’t your typical “let’s journal about our feelings” business event.
And it’s definitely not a glorified sales pitch in disguise.

This is for school owners who are done winging it and ready to build something scalable, sustainable, and seriously next-level.

Here’s what you’ll get:
✅ Battle-tested systems you’ll actually use
✅ Leadership strategies that don’t sound like LinkedIn posts
✅ Marketing plans that convert—and don’t make you want to rage-quit halfway through building them

📌 August 28 is VIP Day.
📌 August 29–30 is the full live experience.
Bring your questions. Bring your team. Bring your stuck points.
Leave with clarity, momentum, and a playbook that doesn’t rely on duct tape and 4AM Hail Marys.

Grab your ticket here: www.impaktmastermind.com/charleston - and use IMPAKT2025 to get $1000 off the Diamond Ticket ($1497 value)

🏹 Book your hotel at the group rate here:
👉 https://reservations.travelclick.com/105880?groupID=4648398
Staying extra nights? Call (843) 856-0028 or (888) 856-0028 and mention the "IMPAKT Mastermind Group" for the rate.

đŸ’„ Revenue Ceilings: Why You’re Stuck
 and How to Break Through

How to escape the invisible walls holding your business back

Let’s call it out:
If your monthly revenue has looked the same for more than 90 days,
you’re not stuck because of the economy.
You’re stuck because of a ceiling you’ve either accepted or created.

Every ceiling is built by one of two things:
👉 A blind spot
👉 A belief

The good news? Both can be broken.

🔍 The 4 Most Common Revenue Ceilings (and Why They Happen)

1. You’re Okay With “Okay” Lead Flow

“The pipeline you settle for is the profit you’ll be stuck with.”
Too many owners plateau because they stop fighting for volume.
They sit back and wait instead of hunting.

You want consistent revenue? You need consistent lead flow.

  • Your benchmark: 150 leads/month minimum

  • 70% organic (referrals, brand, content)

  • 30% paid (amplification, not rescue)

✅ Fix: Build a weekly lead gen rhythm.
Outreach. Events. School visits. Referral pushes. Video content.
It’s not magic—it’s movement.

2. You Don’t Track What Matters

“You can’t grow what you don’t measure—and you can’t fix what you don’t see.”
Most schools aren’t tracking their true drivers:

  • Show rate

  • Close rate

  • Trial conversion

  • Intro-to-enrollment gap

  • Retention

✅ Fix: Create a weekly leadership scoreboard.
Meet every Monday.
Data isn’t judgment—it’s flashlight.

3. You Got Comfortable

“Comfort isn’t the reward. It’s the trap.”
Revenue hits “good enough”
...and effort hits “just enough.”
You relax on brand, events, personal growth.
You start managing instead of leading.

✅ Fix: Audit your calendar and routines.
Add 1 discomfort zone per month:
New event. Bold content. Hard conversation. Real delegation.

4. You’re in the Wrong Room

“If you’re the biggest thinker in your circle, you’ve already plateaued.”
Growth dies in echo chambers.
If no one’s challenging your strategy, your standards, or your habits—you’re coasting.

✅ Fix: Get in rooms with bigger builders.
Invest in proximity, not convenience.
Normalize pressure. Share goals publicly. Feel momentum return.

⚙ 3 More Ceilings We Have to Call Out

5. You’re Not Optimized, So Your Business Can’t Be

“A business can only grow at the pace of the person leading it.”
Burnt out? Foggy? Frustrated?
Your team is feeling that too.
You’re the thermostat, not the technician.

✅ Fix: Install rhythm.
Morning routines. Deep work blocks. Energy audits.
Stop calling exhaustion “hustle.”

6. You Haven’t Created a Culture That Competes

“Your team doesn’t scale your vision—they scale your standards.”
People are showing up, but no one’s playing to win.
No metrics. No scoreboards. No ownership. Just clock-ins and clock-outs.

✅ Fix:

  • Role scorecards

  • Weekly team meetings with accountability + praise

  • Ask: “What behavior am I tolerating that’s killing our growth?”

💣 BONUS: You’re Still the Bottleneck

“You can’t scale while holding the steering wheel, the engine, and the gas pedal.”
Still the one fixing everything manually?
Still chasing tasks your team should own?
You’re not growing—you’re grinding.

✅ Fix:

  • Identify your 3 biggest energy leaks

  • Delegate, document, or delete

  • Ask: “What still breaks if I step away for 30 days?”

🚀 Final Shift

You’re not stuck because you’re missing some secret tactic.
You’re stuck because you’re tolerating a version of your business—and your leadership—that you’ve outgrown.

You don’t break the ceiling with a trick.
You break it by refusing to stay under it another month.

✅ Your Challenge This Week:

👉 What’s your ceiling right now?
👉 What’s the one behavior that keeps reinforcing it?
👉 What’s the one action you’ll take this week to shatter it?

Stay sharp. Stay relentless.
Let’s go break something—on purpose.

đŸ”„ What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

đŸ”„ This week’s feed was packed with straight truth and zero fluff. Here are five posts that hit home—and should hit your leadership strategy, too:

Steven Bartlett
Failure ≠ weakness.
It’s not the enemy—it’s part of the process. Bartlett reminds us that setbacks aren’t a detour from growth. They are the path.
👉 See it here

Gary Vee
There’s no shortcut, no secret pill, no easy button.
Want to build a real business or hit real financial success? It’s going to take time, patience, consistency—and pain. Clip this for the teammate who’s ready to level up but still waiting for it to get easier.
👉 See it here

Marie Forleo
Dreams don’t need drama. They need daily steps.
This post is a clinic in simplicity: show up, do the work, repeat. If you’ve been overcomplicating your next move—watch this.
👉 See it here

Adam Kifer
Unspoken expectations = silent resentment.
If your team’s missing the mark, ask yourself: did you actually define the target? Underperformance is usually a clarity issue, not a talent issue.
👉 See it here

Kelly Murray
Great managers don’t guess—they ask.
If you want your team to grow, stop assuming you know what they need. Lead with curiosity, not control.
👉 See it here

🧠 Whether you’re leading students, staff, or yourself—this week’s takeaway is clear:
Don’t wait for clarity. Create it.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

📚 What We’re Reading: Pre-Suasion by Robert Cialdini

Most people think persuasion starts when you make your pitch.
Cialdini says that’s already too late.

In Pre-Suasion, the godfather of influence breaks down a powerful truth: the most important part of persuasion happens before you open your mouth. It’s not just what you say—it’s what your audience is paying attention to when you say it.

The real pros don’t just craft better messages—they set the stage for those messages to land. They shape perception, anchor emotion, and shift focus before the offer is even introduced.

💡 Key Takeaways for School Owners:
✅ Attention is influence. What parents are thinking about before they walk into your intro determines how they interpret everything that happens next.
✅ Context is king. Lighting, language, seating, tone, music, your opening questions—every detail matters.
✅ The best conversions start way before the offer. From phone scripts to lobby signage, your pre-suasion shapes your persuasion.

Want to increase your conversions without changing your offer or pricing?
This book shows you how to shift the spotlight—and win the room before the pitch even begins.

📖 Grab your copy here: Pre-Suasion on Amazon

📈 Relentless Results: Success Stories from RMA

🎉 Welcome to the Relentless Family, Shelly! 🎉

We’re pumped to welcome one of our newest clients, and she’s already off to a killer start.
In just the last 7 days, Shelly’s campaign has brought in 9 leads for just $15—and already has 2 paid trials in motion.

That’s momentum.
That’s what happens when strategy meets action.
Welcome aboard, Shelly—we’re just getting started. 🚀

👉 Want results like this for your school?
Book your RMA Discovery Call here.
Let’s build your breakthrough together.

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

đŸ”„ That’s a Wrap for This Week!

This edition wasn’t just about growth tactics—it was about confronting the quiet ceilings we’ve learned to live under. Revenue plateaus aren’t random. They’re the byproduct of beliefs we’ve stopped questioning, behaviors we’ve started tolerating, and blind spots we’ve ignored for too long.

The truth? You don’t need more hacks.
You need more clarity. More ownership. More intentional action.

Whether it’s your lead flow, your leadership, or the story you’re telling before the sale—every part of your business reflects the standard you’ve set (or accepted).

Keep challenging the comfortable.
Keep stepping into rooms that stretch your vision.
And as always—stay sharp, stay relentless, and keep kicking forward. đŸ‘ŠđŸ”„ #TheKick