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⚙️ Optimize Before You Add: The Revenue Hiding Inside Your School

You don’t need more leads. You need better conversion.

Hello, kickers!

🥋 The Kick Is Here: Sharpen the System Before You Scale the Spend

Most school owners think growth starts with more — more leads, more ads, more offers.

But this week, we’re flipping that script.

Inside this edition of The Kick, we’re breaking down why optimization beats addition — and how fixing just one broken conversion point in your funnel can unlock thousands in hidden revenue without spending a dime.

We’ll show you how to:

  • Audit your marketing funnel in 30 minutes

  • Find and fix the leaks in your lead-to-member pipeline

  • Raise your ARM without raising your stress

  • Use small improvements to create massive profit jumps

Plus:

  • 🎯 What we’re reading to help you lead with clarity, not clutter

  • 📲 What’s kickin’ on social from the best in leadership, mindset & strategy + your weekly dose of new Martial Memes

  • 🏜️ The latest on IMPAKT Scottsdale (spoiler: only a few spots left)

You don’t need more leads — you need to make more of what you already have.

Let’s get into it.

🔥 IMPAKT Scottsdale: Final Spots Remaining

This is it.

IMPAKT Mastermind Live: Scottsdale is almost sold out — and if you’ve been on the fence, now’s the time to make a move.

📅 November 7–8, 2025
📍 Scottsdale Marriott at McDowell Mountains

This event isn’t another “motivation fest.” It’s tactical, raw, and ROI-focused.

You’ll walk away with:

✅ The exact systems elite schools are using to scale
✅ Live content audits that fix your marketing in real-time
✅ Leadership breakthroughs that shift how you run your team
✅ Clarity on what to stop doing — and what to double down on

Featuring:

  • Mike Arce – Marketing and franchise growth expert

  • Brady Edwards – Former MrBeast video director, now running a content empire

  • Brian Bogert – Emotional resilience + self-leadership coach

  • Matthew Brenner – School talks + local marketing ninja

  • Plus Adam, Kelly, Donovan, Jadi and the full IMPAKT leadership crew

There are only a few seats left — and when they’re gone, they’re gone.

🎟️ Claim your spot: impaktmastermind.com/scottsdale 

See you in the room.
Where leaders get sharper. And school owners become CEOs.

Contact Nicole @ [email protected] for a code to receive 100% off the ticket price AND gain access to VIP day on November 6th!

⚙️ Optimize Before You Add: The Revenue Hiding Inside Your School

Here’s a truth that most school owners ignore:

You don’t need more leads. You need better conversion.

We all love the adrenaline rush of new marketing. But if you’re leaking leads at every stage of your funnel, every dollar you spend is just falling through cracks in the floor.

This edition of The Kick is your wake-up call to stop chasing more…
And start optimizing what you already have.

🧠 The Myth of "More Marketing"

You don’t grow by adding — you grow by converting.

If you’re converting:

  • 50% of leads into trials

  • 60% of trials into members

  • 25% of members into upgrades

…and you think marketing is your only growth lever?

You’re sitting on thousands of dollars in untapped profit.

Fixing one of those metrics — just one — could double your revenue without spending another dime.

🔍 The Funnel Audit That Changes Everything

Start here: pull your last 30 days of data.

Calculate These Five Conversion Points:

  1. Leads → Trials: ____% (Target: 50%+)

  2. Trials → Showed: ____% (Target: 90%+)

  3. Showed → Enrolled: ____% (Target: 85%+)

  4. Enrolled → Upgraded: ____% (Target: 40%+)

  5. Upgraded → Renewed: ____% (Target: 70%+)

Now identify your weakest link.
And make one targeted improvement.

💡 If you boost each stage by just 10%, the compounding effect can increase revenue by over 40% — without any additional lead spend.

💬 Example Fixes (No New Budget Required)

  • Leads → Trials: Add an instructor selfie to your text follow-up. Include the kid’s name. End with a question. Respond within 5 minutes.

  • Trials → Showed: Send a pre-class video showing what to expect. Include photos of smiling students. Reconfirm the morning of.

  • Showed → Enrolled: Record every intro lesson and critique it weekly. Add a comparison chart. Pre-frame your pricing early.

  • Enrolled → Upgraded: Create an “early upgrade bonus.” Offer exclusive gear or an invite-only class. Use student milestones as leverage.

💸 Key Takeaways from Operations Optimization

1. Price Increases Don’t Kill Business — Fear Does
Most owners stay broke not because of pricing, but because of hesitation.
A 10% increase implemented well can generate $5K–$10K per month — with no pushback.

2. Google > Facebook Right Now
Performance Max Campaigns on Google are delivering $13 leads with high intent and low maintenance.
Stop treating it like a backup channel. Run both.

3. ARM > Student Count
Chasing more students at a lower price is a hamster wheel.
A school with 300 students at $300 ARM is leaner, cleaner, and more profitable than 500 students at $180.

4. Annual Revenue Planning Creates Stability
Winners don’t just track KPIs — they plan 12 months ahead.
Map your lead gen, flash sales, upgrades, and community events before the year starts.

5. Jab-Cross-Knockout = Balanced Marketing
Most schools spam Knockouts (sales), forget Jabs (brand), and neglect Crosses (relationship).
The best marketers build trust before they ask for action.

What You Can Do This Week

Take one hour to execute The Conversion Funnel Audit.
Fix the leak — then watch everything else start working better.

Then tackle these:

  • Calculate your ARM and map your path to $300

  • Run a price increase with a clear value ladder

  • Plan your Q4 events like a CMO

  • Build your 2025 marketing calendar in a single Google Sheet

  • Audit your follow-up system with a stopwatch

  • Launch your first Performance Max Google campaign

  • Reassign team roles based on conversion strengths

💥 Want All These Systems Already Built?

Everything in this article — the templates, the formulas, the scripts, the calendar — is already inside CORE OS.

That includes:

Annual Marketing Calendars
Revenue Event Playbooks
Conversion Funnel Scripts
Google Ads Training
ARM Growth Systems
Team Scorecards
Pre-Built Sales Pages
Weekly KPI Dashboard Templates

If you’re tired of reacting and ready to build a machine
one that generates predictable profit, a high-performing team, and long-term retention — this is your next move.

Don’t buy more ads. Fix the funnel.
And build a business that pays you to grow.

🔥 What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

This week’s scroll is a reminder: growth doesn’t happen by accident. It’s built — on clarity, discipline, and self-awareness. These five clips hit hard on what it means to lead from the front.

🎙️ Having It All Podcast (Kelly Murray & Nicole Stratychuk)
“If your mission and vision aren’t front and center, your team’s motivation won’t be either.”
Motivation fades — direction lasts. Vision isn’t a one-time meeting. It’s a discipline.
👉 Watch the clip

🎯 Off the Mat Podcast (Josh & Nicole Dumoulin)
“Most people don’t catch their misaligned actions soon enough.”
Awareness kills sabotage. Leadership starts with catching your own drift before it derails the team.
👉 Watch the clip

⚔️ Dave Kovar
“What is a warrior? Are you one?”
Discipline. Courage. Integrity. Kovar doesn’t hype it — he lives it.
👉 Read it here

💥 Dan Martell
“People respect you more if you respect yourself.”
Take care of your health. Clean up your standards. How you carry yourself teaches your team how to treat you.
👉 Watch it here

🧠 Simon Sinek
“One phrase every leader should use to remind people of their value…”
Simple. Profound. And probably overdue.
👉 Read it here

This week’s takeaway:
If you want to lead louder — start smaller. With discipline, with clarity, and with the daily decision to model what you expect.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

📚 What We’re Reading: The Four Agreements by Don Miguel Ruiz

A practical guide to personal freedom and powerful leadership

If you lead a team, run a school, or simply want more peace and clarity in your life — The Four Agreements should be required reading.

This isn’t a business book in the traditional sense. But it’s one of the most transformational mindset frameworks you can carry into how you lead, coach, and show up.

Don Miguel Ruiz breaks down four simple (but not easy) agreements that will challenge how you think, speak, and respond:

  1. Be impeccable with your word

  2. Don’t take anything personally

  3. Don’t make assumptions

  4. Always do your best

These agreements are deceptively simple — but when lived out, they create powerful leadership, resilient teams, and emotional clarity in high-pressure moments.

💡 Takeaways for School Owners:

  • Want fewer conflicts with staff or parents? Practice Agreement #2.

  • Want more clarity and confidence in communication? Master Agreement #1.

  • Want better decision-making? Agreements #3 and #4 are your new compass.

📖 Grab your copy here: The Four Agreements on Amazon

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

🧠 Final Thought: Profit Is Hiding in Plain Sight

This week’s breakdown wasn’t just about fixing numbers—it was about reclaiming clarity.
Before you chase new traffic, optimize what’s already working. Small shifts in conversion, pricing, and retention can unlock thousands in hidden profit—without adding more to your plate.

Need a mindset reset to match? Our What We’re Reading pick, The Four Agreements by Don Miguel Ruiz, is a simple but powerful reminder that clarity, discipline, and integrity are the foundations of freedom—in business and life.

Check out this week’s What’s Kickin’ on Social for sharp wisdom from voices like Dan Martell, Dave Kovar, and the Having It All Podcast—and keep leveling up who you're becoming as a leader.

✅ Ready to implement everything you just read? CORE OS gives you the full operational system to do it—sales scripts, KPIs, pricing models, retention calendars, and more.

⚠️ And if you’ve been thinking about IMPAKT Scottsdale… don’t wait. Just a handful of seats remain, and the discounted room block closes soon. Hit the link, get your spot, and get in the room.

Until next time —
Stay sharp, stay relentless, and keep kicking forward.