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- 💰 MONEY MOVES: The Psychology of Money for Business Owners
💰 MONEY MOVES: The Psychology of Money for Business Owners
Because how you think about money controls how you make, keep, and multiply it.
Adam Kifer
June 03, 2025
Hello, kickers!
🚀 The Kick is Here: Money Mindset, Leadership Clarity, and Smarter Business Decisions
This week’s edition is all about making moves—not just in your business strategy, but in your mindset around money. Our feature article, MONEY MOVES: The Psychology of Money for Business Owners, breaks down the emotional patterns, beliefs, and tactical habits that either build wealth… or block it.
You’ll also find leadership wisdom in What’s Kickin’ on Social, smart insights in The Psychology of Money by Morgan Housel, and a reminder that great businesses grow when school owners stop winging it and start thinking like strategic stewards.
💰 MONEY MOVES: The Psychology of Money for Business Owners
🔥 I. Money is Emotional Before It’s Mathematical
People make money decisions emotionally and justify them logically.
Most business owners treat money like it’s just numbers — but your identity and beliefs around money silently control everything.
💡 “If your self-worth is low, your pricing will be too. Period.”
🧠 II. The 4 Invisible Money Scripts (According to Research)
These are subconscious beliefs most people operate from:
Money Avoidance
“Money is bad. Wealthy people are greedy.”
→ Leads to undercharging, over-giving, and burnout.Money Worship
“More money will solve all my problems.”
→ Leads to constant hustle with no real peace or direction.Money Status
“My value is tied to how much I make/spend.”
→ Leads to debt, over-leveraging, and ego spending.Money Vigilance
“You must save every penny and never spend.”
→ Leads to hoarding, under-investing, and missed growth.
🗣 Ask your team: “Which one of these do you lean toward — and how is it shaping your decisions?”
🧲 III. Money Flows Toward Clarity, Certainty, and Speed
“Broke businesses hesitate. Wealthy businesses move with precision.”
Core truths:
💼 Money moves where leadership is strong
🚫 Money hates vagueness — vague offers, vague goals, vague leadership
⏩ Money speeds up with systems and slows down with indecision
💼 IV. Business Money Mindsets That Keep You Stuck
“Once I make more, I’ll manage it better”
→ False. If you can’t manage $10K, you won’t manage $100K.“I’ll reinvest everything back in”
→ Leads to burnout. You need a strategy, not martyrdom.“Profit is selfish”
→ No. Profit is oxygen. You don’t serve better by suffocating.“Debt is bad”
→ Nuanced. Consumer debt ≠ strategic leverage.
📈 V. Tactical Money Moves That Matter
Pay Yourself First
→ Even if it’s $100/month. Build the habit of wealth identity.Automate Profit Allocation
→ Use the Profit First model or a simplified version:
Revenue → 5% Profit → 10% Taxes → Operating ExpensesMonthly Money Day
→ Review your P&L, fix one leak, celebrate one win.Have a “Hell No” List
→ Know your red lines: what you won’t spend on or discount.Invest in Assets, Not Just Apps
→ Put $$ into systems, skills, and things that multiply — not convenience or ego.
💥 VI. Identity Shift: From Operator to Steward
“Your business doesn’t need you to hustle harder — it needs you to think like an investor.”
Ask yourself:
Are you running your business like a hustle or a portfolio?
Do you look at ROI emotionally or strategically?
✅ VII. Final Call to Action
Pick your money script and reframe it.
Write down: “I used to believe ______. Now I choose ______.”Schedule a monthly CEO Money Day.
Make it non-negotiable on your calendar.Ask yourself:
What belief about money is capping my next level?
→ Fix the belief → then make the move.
The Kick’s pick of the hottest headlines in social this week:
From mindset to marketing, this week’s social clips hit hard with lessons on leadership, growth, and purpose. Here’s what you need to check out and share with your team:
🔥 Adam Kifer – Events Are NOT an Expense
Most school owners see events as a cost. Adam flips the script and shows how events are actually your most powerful marketing engine.
👉 Watch Here
🔥 Sahil Bloom – Growth Comes with Resistance
When people from your past start hating on your success, it’s not a setback—it’s a signal that you’re leveling up.
👉 Watch Here
🔥 Maxwell Leadership – Own Your Dream
You’ll never reach the next level chasing someone else’s vision. Ownership is the fuel that turns potential into results.
👉 Watch Here
🔥 Molly Fletcher – Protect Your Morning
Are you starting your day with intention—or letting chaos in before your feet hit the floor? A simple but powerful reminder to guard your inputs.
👉 Watch Here
🔥 Jon Gordon – Purpose Through Adversity
Love, purpose, and connection aren't fluff—they’re your competitive edge. Especially when motivation runs low.
👉 Watch Here
—
Take a few minutes, get inspired, and apply what resonates. These aren’t just quotes—they’re cues for better leadership and growth.
😂 Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
📚 What We’re Reading: The Psychology of Money by Morgan Housel
If you’ve ever felt stressed about money, second-guessed a business investment, or wondered why financial growth sometimes feels just out of reach—this book will rewire how you think.
In The Psychology of Money, Morgan Housel makes the case that financial success has less to do with knowledge... and everything to do with behavior. It's not about being the smartest—it’s about mastering your mindset. And for martial arts school owners juggling tuition models, payroll, and marketing budgets, this couldn’t be more relevant.
💡 Key Takeaways for School Owners:
✅ Wealth isn’t built by chasing more—it’s built by respecting the long game. Consistency beats intensity when it comes to smart growth.
✅ Your relationship with money is emotional, not logical. Learn to manage your behavior, not just your books.
✅ Saving is the hidden power move. The freedom to make better decisions starts with margin—not just revenue.
This book strips away the noise and helps you focus on what really matters: clarity, patience, and discipline with your finances.
📖 Grab your copy here: The Psychology of Money on Amazon
Remember: Your financial health isn’t about what you know—it’s about what you do. 👊💰
💥 Relentless Media Agency: It’s Not About Luck—It’s About Strategy
At Relentless Media Agency, we don’t believe in “lucky” campaigns—we believe in proven frameworks, constant optimization, and a team that fights for results.
Whether you're promoting a kids martial arts program, filling your summer camp, or launching a fitness kickboxing campaign, our strategy isn’t “set it and forget it.” We test, tweak, and improve—every single day.
✅ High-performing ad copy written for martial arts schools
✅ Creative that grabs attention and converts
✅ Targeting that pulls leads in from your community
✅ Weekly reviews to keep your campaigns moving forward
Our goal is simple: deliver consistent, qualified leads without wasting your ad budget.
🚀 Want your calendar packed without doing it all yourself?
👉 Book a Discovery Call with RMA
Because getting leads shouldn’t feel like guesswork.
It should feel relentless. 💥
📬 Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
🔥 That’s a Wrap for This Week!
If money feels complicated, it’s because no one ever taught you how to think about it—only how to chase it. This week was about breaking that cycle. Whether it’s shifting your mindset, installing smarter systems, or finally paying yourself first, remember: wealth starts with behavior, not a bigger bank account.
Until next time—lead with clarity, invest with intention, and keep kicking it forward. 👊🔥 #TheKick