💰📊 How To Outperform Your Ad Budget

Organic Marketing That Fills Your Studio Without Breaking the Bank

Paid ads are powerful—but they only work when they’re built on a strong foundation of pre-aligned, pre-warmed leads.

The best-performing studios aren’t dumping thousands into ads. They’re combining organic strategies with paid campaigns to get better results for less money—and doing it consistently.

This week, we’re breaking down how to win more leads, build brand equity, and outperform your ad budget using intentional, strategic marketing.

🔥 The Truth: Paid Ads Don’t Create Loyalty—Your Organic Marketing Does

The most successful ads don’t convert cold traffic into loyal members.
They convert people who already know, like, and trust your brand.

That’s why organic marketing isn’t optional—it’s the multiplier.

According to the framework shared in this week’s training:
📊 70% of your lead generation should come from organic marketing
📊 30% should come from paid ads

If your ads are underperforming, the solution isn’t spending more.
It’s fixing the foundation.

🧺 The Business Basket Strategy

Imagine generating 30 to 80 leads from a single campaign... without spending a dime on ads.

That’s the power of the Business Basket method—one of the most underused and wildly effective organic marketing strategies we teach inside CORE OS. This isn’t just a flyer drop. It’s a hyper-local B2B campaign that creates real leads, deepens community ties, and builds buzz for your school.

Generate 30–80 leads organically—without spending a dime on ads.

The Business Basket is one of the most overlooked and insanely effective organic marketing strategies we teach inside CORE OS. It’s not just about visibility—it’s about leads, relationships, and building real buzz in your neighborhood.

Here’s the quick breakdown:

✅ What’s In the Basket:

• Swag (branded item like a shirt or water bottle)

• 30-Day Free Martial Arts Pass

• $25 Gift Card to the host business

This combo creates a high-value giveaway that draws attention and drives opt-ins.

💰 Your Cost:

• Total Investment: $75–$125

• Cost Per Lead: Just $3–$6
  → That’s lower than most ad campaigns—and the leads are local and warm.

🏆 Raffle Structure:

• 1 Winner gets the grand prize

• Everyone else wins a Free 2-Week Trial & Shirt
  → Boom. Instant lead list. Low barrier offer. Huge perceived value.

🛍️ Where to Run It:
Target small, high-traffic local businesses like:

• Smoothie bars

• Nail salons

• Breakfast cafés

• Recovery centers

• Boutique gyms

These places have loyal customers, daily foot traffic, and are often looking for ways to add value for their regulars.

🗓️ Run Time:
Keep it to 2–4 weeks max for urgency and freshness.

🤝 What to Say to the Business:
“We’ll give your customers a free chance to win a martial arts package and a gift card from you. We supply everything—you just collect entries and keep the gift card revenue. We’ll also promote you on our social media and include you in emails.”

It’s a win for them. A win for their customers. And a huge win for your school.

They get exposure. Their customers get rewarded. You get leads. And your brand becomes part of the local conversation.

This strategy isn’t just a lead generator—it’s a relationship builder and a brand amplifier. And if you run even one basket per month, you’ll create consistent organic pipeline growth… and outperform any ad budget.

🤝 The Email Trade

Want to reach 500–1,000 potential leads without spending a dime?

Partner with a local business owner and write an email they can send to their list, endorsing your school (and you do the same for them).

📨 Why it works:

• A cold ad gets ignored.

• A warm email gets opened.

• A personal endorsement gets believed.

This strategy builds trust faster than any ad—and it costs you nothing but time.

📞 The Comeback Close

Most people don’t say “No.” They say, “Not yet.”

That’s why we run a monthly “Comeback Close” campaign—reaching out to leads who tried a class but didn’t enroll.
By offering a small, time-sensitive incentive (first month free, waived fee, etc.), we reignite interest and convert 2+ new students per month—on average.

It’s one of the most underutilized campaigns in martial arts—and it works. Every. Single. Month.

🔁 The Former Member Reboot

You don’t need to chase 100 brand new leads if you’ve already had 100 walk through your doors before.

This play isn’t about guilt—it’s about reminding people who they were when they trained with you.
Pair that emotion with a no-risk trial and some coach-led outreach… and you’ve got an organic reactivation system that taps into nostalgia, pride, and possibility.

📆 Stop the Panic. Start the Plan.

If your team is asking:

• “Do we have anything ready for next weekend?”

• “What are we doing for leads this month?”

• “Should we run a flash sale?”

…you don’t need a new idea.
You need a real plan.

The most successful schools have a 12-month marketing calendar that balances:

• Internal promotions

• External campaigns

• Referral systems

• Organic community plays

They don’t scramble. They execute.

✅ Final Word: Your Next 100 Leads Are Already Out There

You just need to show up where trust already lives—in inboxes, coffee shops, event raffles, community bulletin boards, and Facebook groups.

Organic marketing doesn’t replace paid ads.
It makes them work better.
Start there—and you’ll outperform any budget, every time.

🔗 Wish you had all of these marketing methods built out for you?

Join CORE OS—our full operating system built for martial arts school owners.
✅ Weekly coaching
✅ Complete library of every business system
✅ Marketing calendars, scripts, and playbooks—done for you

👉 Get access here

Let’s stop guessing. Let’s start scaling. 👊🔥

This week’s lineup hits hard on wealth, leadership, clarity, and the mindset shifts that create sustainable success—not just for your business, but for your life.

🔥 Simon Sinek – Lead with Purpose, Not Pressure
Sinek reminds us that real leadership isn’t about control—it’s about creating safety, clarity, and belief so others can thrive.
👉 Watch Here

🔥 Jesse Itzler – You Don’t Get Rich Fast
Success takes time. Jesse shares the unfiltered truth: wealth is built by stacking disciplined actions—not chasing hacks.
👉 Watch Here

🔥 Leila Hormozi – 6 Habits That Built Real Wealth
Leila breaks down six simple, unsexy habits that led to long-term wealth—and how you can start applying them now.
👉 Watch Here

🔥 Adam Kifer – Wealth Reflects Standards, Not Hustle
You don’t earn more by doing more. Adam shares how saying no faster, blocking time with intention, and raising internal standards creates lasting impact.
👉 Watch Here

🔥 Kelly Murray – Leading While Struggling Personally
Kelly opens up about how to serve your team without ignoring your own emotional needs. A must-watch for any leader carrying more than just business pressure.
👉 Watch Here

⚡ Whether it’s time-blocking, wealth building, or leading through adversity—take what hits home, share it with your team, and keep building with clarity.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.