• TheKick
  • Posts
  • 💬 From DM'S To Deals: Attract the Right Leads, Sell Without the Struggle

💬 From DM'S To Deals: Attract the Right Leads, Sell Without the Struggle

DM strategies that work—don’t wait, start messaging your followers with this proven play.

Author

Adam Kifer
July 22, 2025

Hello, kickers!

🚹 The Kick is Here: The DM Playbook to Convert Followers Into Students

This week’s edition is about closing the gap between attention and action. You’ve got followers, you’ve got interest, you’ve got people watching your content—and now it’s time to turn those eyeballs into booked appointments. Our feature article breaks down the DM playbook that’s booking trials without sounding robotic, pushy, or desperate. It’s simple. It’s human. And it works.

We’re also spotlighting a powerful reactivation win: 8 appointments in 8 hours—zero ad spend required.
Plus: tactical mindset drops from Gary Vee, Adam Kifer, and Daymond John, a back-to-basics budgeting reminder from Dave Ramsey, and a must-read that exposes how real millionaires build wealth (hint: it’s not by looking rich).

If you’ve been sitting on leads, followers, or half-filled trials, this issue is your reminder:
You don’t need more traffic. You need better follow-up.
Let’s get to it.

💬 From DM'S To Deals: Attract the Right Leads, Sell Without the Struggle

💬 From DM’s to Deals:

How to Attract the Right Leads and Sell Without the Struggle

Most school owners are sitting on a goldmine of leads
 and not even talking to them.

This week’s focus is all about turning your Instagram followers into booked appointments—without being spammy, salesy, or awkward. If you’ve ever wondered how to turn attention into action, this is the system.

Because here’s the truth:
📌 Conversations lead to conversions.
And if you’re not having enough of them, your pipeline problem isn’t traffic—it’s silence.

🧠 The 4-Step DM Framework

Your DMs aren’t just a support channel—they’re a sales tool. Here’s the simple flow:

  1. Greet them by name

  2. Introduce yourself + the business

  3. Thank them for the follow

  4. Make an offer with an A/B choice
    Example: “Would you like to use a complimentary class for yourself or a family member?”Title

Once they reply with interest, you ask for their info and lock in the conversation:
👉 Full name, phone number, best time to call
From there, you're off to the races.

đŸ“Č Boost Response with Micro-Calls to Action

Make it easy for them to raise their hand.
Update your IG bio to say something like:
“DM us ‘GROW’ to claim your free class”Title
Simple triggers like this lower resistance and increase outreach.

📊 Poll Power = DM Gold

Stories aren’t just for views—they’re for conversations.

Use simple poll questions like:
“What’s most important for your child to learn?”
Options: Confidence, Self-discipline, Kindness, Emotional IntelligenceTitle

When someone answers, it lands in your DMs.
Now you’ve got a warm lead—and a reason to reach out.

✉ Message ALL Your Followers (Yes, All of Them)

Don’t just wait for DMs—start them.
Message your new followers with something like:
“Hey! We’re offering a free week of classes + a shirt for IG followers. I have 3 spots this week—what day works for you?”Title

With saved replies and shortcuts (shown on pages 10–12), you can move fast and stay human. This isn’t automation—it’s intentional communication at scale.

Final Word:

Your next 10 enrollments aren’t coming from another ad.
They’re already following you. Watching you. Trusting you.
They just need a reason to say yes—and a human to start the conversation.

So stop waiting.
Start DMing.
And turn your followers into future students.

đŸ”„đŸ“± What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

This week’s scroll is packed with tactical mindset shifts and leadership mic drops. Whether you're selling, budgeting, or building—these five posts hit hard:

Adam Kifer
Give first. Sell later.
If you’re leading with the pitch instead of the value, you’re skipping the part that earns trust.
👉 Watch it here

Gary Vee
Disappointment isn’t about them—it’s about your expectations.
Stop handing out scripts to people who don’t even know they’re in your play.
👉 Watch it here

Dave Ramsey
If money feels tight, start with a budget.
Simple, actionable breakdown that proves discipline beats income.
👉 Watch it here

Daymond John
You don’t need more hours. You need better habits.
Plan your week. Do the hard stuff first. Track results—not time.
👉 Watch it here

Jason Fladlien
When you share the risk, you build trust.
Stop hoping for the close—start proving you're worth it.
👉 Watch it here

🧠 The bottom line this week:
Lead with value. Set clearer expectations. Build smarter routines. Prove you're the right choice.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

📖 What We’re Reading: The Millionaire Next Door by Thomas J. Stanley

Forget the flashy cars and six-figure watches.
The average millionaire in America? Drives a used car, lives below their means, and budgets like it’s their job.

In The Millionaire Next Door, Thomas J. Stanley reveals the real habits and behaviors of America’s wealthy—and spoiler: it’s not what social media told you.

This book isn’t about how to get rich quick. It’s about how to build wealth quietly and keep it.

💡 Key Takeaways for School Owners:
✅ High income doesn’t equal high net worth—discipline does.
✅ Most millionaires aren’t born into money—they budget, invest, and delay gratification.
✅ The best financial strategy is boring, consistent, and 100% repeatable.

If you’re focused on growing your school but ignoring your personal financial game, this is the reset you didn’t know you needed.

📖 Grab your copy here: The Millionaire Next Door on Amazon

📈 Relentless Results: Success Stories from RMA

🔁 Reactivation Win: 8 Appointments in 8 Hours! đŸ”„

Big shoutout to Steven LeGrow for this epic reactivation result.

We launched a database reactivation campaign targeting leads who had previously shown interest but never booked—and within 8 hours, he had 8 new intro appointments on the calendar.

✅ No ad spend
✅ No guesswork
✅ Just smart messaging to the right people at the right time

This is what happens when you stop chasing cold traffic and start mining the gold already in your list.

👉 Want results like this?
Book your RMA Discovery Call here.
Let’s wake up your pipeline.

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

đŸ”„ That’s a Wrap for This Week!

This issue was a reminder that your next wave of growth is already watching you.
They’re following. Liking. Poll-tapping.
And they’re just one message away from becoming your next intro appointment.

Whether it’s a DM strategy that opens doors, a reactivation play that revives old leads, or a mindset shift that resets your habits—the game moves when you do.

If you’re ready to stop guessing and start scaling with a real operating system for your school, check out CORE OS.
Clarity. Leadership. Growth. Delivered.

Keep showing up with purpose.
Stay sharp, stay relentless, and keep kicking forward. đŸ‘ŠđŸ”„ #TheKick