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šŸ› ļø Building the Machine: How to Build a Business That Works Without You

Build a Business That Runs Without You—One Gear, One System, One Leader at a Time

Hello, kickers!

šŸš€ The Kick is Here: Stop Relying on Hustle—Start Building the Machine

This week’s issue is all about creating consistency through systems—not energy. Our feature article, Building the Machine, breaks down what it takes to create a business that runs smoothly (and profitably) without you doing everything. From your marketing to your team structure to the numbers you track, this one is for school owners ready to stop winging it and start operating like a real business.

We’re also diving into quick-hitting leadership insights in What’s Kickin’ on Social, a mindset-shifting read in Priceless by William Poundstone, and of course, some Martial Memes to remind you that even as you scale your school, you can still laugh at the chaos. Let’s get to work. šŸ‘ŠšŸ”„

šŸ› ļø Building the Machine: How to Build a Business That Works Without You

If your school only works when you’re fully present, you don’t have a business—you have a job.

And while hustle might get you through the early years, it’s not a long-term strategy. Eventually, your energy will burn out. But a machine? A machine keeps running.

In this article, we’re breaking down what it takes to build a martial arts business that works without you—so you can lead with clarity, scale with confidence, and stop spinning your wheels every time you leave the mat.

āš™ļø The Engine: What’s Driving Your School?

Your product is your engine—and in martial arts, that means your:

  • Coaches (who delivers the product)

  • Class experience (what the customer sees and feels)

  • Character development (what the student takes away)

This is the core of your business. If your classes, coaches, or programming are weak, your machine stalls before it even starts.

⛽ The Fuel: How Are You Filling the Pipeline?

Even the best engine won’t run without fuel. Your business needs consistent, targeted marketing to stay alive. That fuel comes from:

  • Paid ads (Meta & Google)

  • Organic content & community marketing (events, referrals, posts)

  • Internal promotions (seminars, retail, PNOs, upgrade weeks)

If you’re running on empty—or worse, relying on just one fuel source—your machine is going to sputter.

āš™ļø The Gears: What’s Turning Behind the Scenes?

You can’t scale without repeatable systems.

Here are the gears that keep your machine moving:

  • Follow-up & Sales – Do you have a process to turn leads into enrollments that anyone on your team can run?

  • Clear Ownership – Who’s responsible for each result? If ā€œeveryoneā€ owns it, then no one owns it.

Repeatable = scalable. If it’s not documented, it doesn’t exist.

šŸ“Š The Dashboard: What Are You Measuring?

You can’t fix what you’re not tracking.

Your dashboard should track:

  • Net Billing Gain

  • ARM / LEG / CPA / LTV

  • Expenses & Profit

If you can’t tell at a glance where your business is leaking or thriving, you’re flying blind.

"I can tell what will never get fixed in your business just by looking at your dashboard.ā€

If that hits—it should.

šŸ‘„ The Operators: Who’s Running the Machine?

You can build the best engine, fuel it perfectly, and have all the gears in place—but if no one knows how to operate the machine, you’re stuck.

Ask yourself:

  • Are your roles and expectations defined?

  • Is there an instruction manual for how to run your business without you?

  • How often do you train and meet with your operators?

A machine with no operator is just expensive dƩcor.

šŸ’” Final Word: Machines Don’t Get Tired—People Do

When your business depends on your energy, it’s inconsistent.
When it depends on a system, it becomes reliable.

Start small. Identify the weakest gear in your machine this week.
āœ… Define the SOP.
āœ… Assign ownership.
āœ… Track the outcome.

Then… repeat.

Because the goal isn’t more work—it’s a business that works without you.

šŸ”„ What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

This week’s lineup hits hard with insights on leadership, mastery, and mindset—reminding school owners that real growth comes from intentional development, not just task management.

šŸ”„ Dave Kovar – The Path to Mastery
Dave shares simple but powerful daily practices that keep you sharp, focused, and always improving.
šŸ‘‰ Read Here (Facebook Post)

šŸ”„ Taylor Welch – Stay Above the Storm
Taylor reminds us that you can’t outrun chaos—but you can rise above it. Elevate your mindset and lead from a higher place.
šŸ‘‰ Read Here (Facebook Post)

šŸ”„ Kelly Murray – Don’t Just Train Tasks
If you’re only teaching your team what to do and not how to think, don’t be shocked when no one steps up.
šŸ‘‰ Read Here (Facebook Post)

šŸ”„ Jadi Tention – Confidence vs. Ego
Confidence is built in quiet reps. Ego? That’s just noise. Jadi breaks down the blend that actually wins.
šŸ‘‰ Watch Here (Facebook Reel)

šŸ”„ Dan Martell – 15 Years of Lessons in 3 Minutes
Dan drops a rapid-fire reel of hard-earned truths—covering leadership, personal growth, and building a legacy.
šŸ‘‰ Watch Here (Facebook Post)

šŸ˜‚ Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

šŸ“š What We’re Reading: Priceless by William Poundstone

If you’ve ever struggled with pricing your martial arts programs—or wondered why some offers convert and others flop—Priceless by William Poundstone is a must-read. This book dives into the psychology of pricing and reveals how people actually make buying decisions (hint: it’s rarely rational).

For martial arts school owners, this isn’t just theory—it’s a roadmap to position your pricing more effectively, boost perceived value, and increase conversions without changing your product.

šŸ’” Key Takeaways for School Owners:

āœ… Pricing is about perception, not logic – The way you present your price has more influence than the number itself. Anchoring, comparison, and framing all matter.

āœ… ā€œFreeā€ is a powerful tool—but so is the right bundle – Strategically packaging uniforms, gear, and onboarding materials can increase perceived value and ease the buying decision.

āœ… Small shifts = big impact – Even a slight tweak to how you introduce pricing during your enrollment process can make a major difference in conversion rates.

This book will help you stop guessing at pricing and start using proven psychological strategies that make your offers more attractive and your sales conversations more effective.

šŸ“– Grab your copy here: Priceless on Amazon

šŸ“ˆ Relentless Results: Success Stories from RMA

šŸ”„ Nick Perdunn – Summer Camp Campaign on Fire!
Big shoutout to @Nick Perdunn, whose Summer Camp campaign is crushing it!

šŸ“Š 24 leads in just 5 days
šŸ’° Only $5 per lead

This kind of momentum doesn’t happen by luck—it’s the result of smart strategy, expert execution, and great timing. Families are already planning their summer, and Nick’s campaign is capturing that demand early and effectively.

šŸ‘‰ Haven’t launched your Summer Camp campaign yet? Don’t wait—this is your sign to jump in and let Relentless Media Agency help you fill those spots fast.

šŸ“¬ Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

šŸ”„ That’s a Wrap for This Week!

If you're tired of rebuilding your business every Monday, it’s time to stop relying on hustle and start building systems that scale. Whether it's refining your team, dialing in your follow-up, or tracking the numbers that actually matter—the machine only works when you build it intentionally.

Take one step this week to tighten a gear, assign ownership, or document a process. Then keep going.
Until next time—lead with clarity, operate with purpose, and keep kicking forward. šŸ‘ŠšŸ”„