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- š ļø Building the Machine: How to Build a Business That Works Without You
š ļø Building the Machine: How to Build a Business That Works Without You
Build a Business That Runs Without YouāOne Gear, One System, One Leader at a Time
Hello, kickers!
š The Kick is Here: Stop Relying on HustleāStart Building the Machine
This weekās issue is all about creating consistency through systemsānot energy. Our feature article, Building the Machine, breaks down what it takes to create a business that runs smoothly (and profitably) without you doing everything. From your marketing to your team structure to the numbers you track, this one is for school owners ready to stop winging it and start operating like a real business.
Weāre also diving into quick-hitting leadership insights in Whatās Kickinā on Social, a mindset-shifting read in Priceless by William Poundstone, and of course, some Martial Memes to remind you that even as you scale your school, you can still laugh at the chaos. Letās get to work. šš„
š ļø Building the Machine: How to Build a Business That Works Without You

If your school only works when youāre fully present, you donāt have a businessāyou have a job.
And while hustle might get you through the early years, itās not a long-term strategy. Eventually, your energy will burn out. But a machine? A machine keeps running.
In this article, weāre breaking down what it takes to build a martial arts business that works without youāso you can lead with clarity, scale with confidence, and stop spinning your wheels every time you leave the mat.
āļø The Engine: Whatās Driving Your School?
Your product is your engineāand in martial arts, that means your:
Coaches (who delivers the product)
Class experience (what the customer sees and feels)
Character development (what the student takes away)
This is the core of your business. If your classes, coaches, or programming are weak, your machine stalls before it even starts.
ā½ The Fuel: How Are You Filling the Pipeline?
Even the best engine wonāt run without fuel. Your business needs consistent, targeted marketing to stay alive. That fuel comes from:
Paid ads (Meta & Google)
Organic content & community marketing (events, referrals, posts)
Internal promotions (seminars, retail, PNOs, upgrade weeks)
If youāre running on emptyāor worse, relying on just one fuel sourceāyour machine is going to sputter.
āļø The Gears: Whatās Turning Behind the Scenes?
You canāt scale without repeatable systems.
Here are the gears that keep your machine moving:
Follow-up & Sales ā Do you have a process to turn leads into enrollments that anyone on your team can run?
Clear Ownership ā Whoās responsible for each result? If āeveryoneā owns it, then no one owns it.
Repeatable = scalable. If itās not documented, it doesnāt exist.
š The Dashboard: What Are You Measuring?
You canāt fix what youāre not tracking.
Your dashboard should track:
Net Billing Gain
ARM / LEG / CPA / LTV
Expenses & Profit
If you canāt tell at a glance where your business is leaking or thriving, youāre flying blind.
"I can tell what will never get fixed in your business just by looking at your dashboard.ā
If that hitsāit should.
š„ The Operators: Whoās Running the Machine?
You can build the best engine, fuel it perfectly, and have all the gears in placeābut if no one knows how to operate the machine, youāre stuck.
Ask yourself:
Are your roles and expectations defined?
Is there an instruction manual for how to run your business without you?
How often do you train and meet with your operators?
A machine with no operator is just expensive dƩcor.
š” Final Word: Machines Donāt Get TiredāPeople Do
When your business depends on your energy, itās inconsistent.
When it depends on a system, it becomes reliable.
Start small. Identify the weakest gear in your machine this week.
ā
Define the SOP.
ā
Assign ownership.
ā
Track the outcome.
Then⦠repeat.
Because the goal isnāt more workāitās a business that works without you.
The Kickās pick of the hottest headlines in social this week:

This weekās lineup hits hard with insights on leadership, mastery, and mindsetāreminding school owners that real growth comes from intentional development, not just task management.
š„ Dave Kovar ā The Path to Mastery
Dave shares simple but powerful daily practices that keep you sharp, focused, and always improving.
š Read Here (Facebook Post)
š„ Taylor Welch ā Stay Above the Storm
Taylor reminds us that you canāt outrun chaosābut you can rise above it. Elevate your mindset and lead from a higher place.
š Read Here (Facebook Post)
š„ Kelly Murray ā Donāt Just Train Tasks
If youāre only teaching your team what to do and not how to think, donāt be shocked when no one steps up.
š Read Here (Facebook Post)
š„ Jadi Tention ā Confidence vs. Ego
Confidence is built in quiet reps. Ego? Thatās just noise. Jadi breaks down the blend that actually wins.
š Watch Here (Facebook Reel)
š„ Dan Martell ā 15 Years of Lessons in 3 Minutes
Dan drops a rapid-fire reel of hard-earned truthsācovering leadership, personal growth, and building a legacy.
š Watch Here (Facebook Post)
š Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
š What Weāre Reading: Priceless by William Poundstone

If youāve ever struggled with pricing your martial arts programsāor wondered why some offers convert and others flopāPriceless by William Poundstone is a must-read. This book dives into the psychology of pricing and reveals how people actually make buying decisions (hint: itās rarely rational).
For martial arts school owners, this isnāt just theoryāitās a roadmap to position your pricing more effectively, boost perceived value, and increase conversions without changing your product.
š” Key Takeaways for School Owners:
ā Pricing is about perception, not logic ā The way you present your price has more influence than the number itself. Anchoring, comparison, and framing all matter.
ā āFreeā is a powerful toolābut so is the right bundle ā Strategically packaging uniforms, gear, and onboarding materials can increase perceived value and ease the buying decision.
ā Small shifts = big impact ā Even a slight tweak to how you introduce pricing during your enrollment process can make a major difference in conversion rates.
This book will help you stop guessing at pricing and start using proven psychological strategies that make your offers more attractive and your sales conversations more effective.
š Relentless Results: Success Stories from RMA
š„ Nick Perdunn ā Summer Camp Campaign on Fire!
Big shoutout to @Nick Perdunn, whose Summer Camp campaign is crushing it!
š 24 leads in just 5 days
š° Only $5 per lead
This kind of momentum doesnāt happen by luckāitās the result of smart strategy, expert execution, and great timing. Families are already planning their summer, and Nickās campaign is capturing that demand early and effectively.
š Havenāt launched your Summer Camp campaign yet? Donāt waitāthis is your sign to jump in and let Relentless Media Agency help you fill those spots fast.

š¬ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youāve got something thatās "kick-worthy"āwhether itās a success story, a marketing tip, or something thatās helping your school thriveāsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
š„ Thatās a Wrap for This Week!
If you're tired of rebuilding your business every Monday, itās time to stop relying on hustle and start building systems that scale. Whether it's refining your team, dialing in your follow-up, or tracking the numbers that actually matterāthe machine only works when you build it intentionally.
Take one step this week to tighten a gear, assign ownership, or document a process. Then keep going.
Until next timeālead with clarity, operate with purpose, and keep kicking forward. šš„