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đŸŽȘ Booth Like a Pro: Turning Pop-Ups into Appointments

Don’t just show up—stand out, lead loud, and turn moments into momentum.

Author

Adam Kifer
July 15, 2025

Hello, kickers!

🎯 The Kick is Here: Show Up Sharper. Lead Louder. Convert Faster.

This week’s edition is all about showing up with intention—at events, with your team, and in your own leadership. Our main feature breaks down how to run pop-up booths that actually convert, not just look good. No gimmicks. Just a high-energy, high-conversion system that books real appointments and builds serious brand presence.

We’re also highlighting a strong early win from Ryan Gunning’s campaign, fresh insights from Branson, Sinek, Robbins, and Wiseman, and a leadership mindset reset from The Standard is YOU by Mike Arce—required reading for building a team that leads without titles.

And if you’re ready to sharpen your systems, upgrade your culture, and finally scale without duct tape
 the countdown to IMPAKT Charleston Live is on.

Let’s dive in.

📍 Next Stop: IMPAKT Charleston Live

August 28–30 | Charleston, SC

If your systems feel duct-taped, your team’s running on autopilot, or your growth has hit a ceiling—you need to be in this room.

IMPAKT Charleston Live isn’t a seminar. It’s not a pitch fest.
It’s a hands-on, high-performance workshop for school owners ready to build a business that runs on clarity, culture, and momentum.

What you’ll get:
✅ Proven systems that scale—without burning you out
✅ Leadership frameworks that create buy-in, not burnout
✅ Marketing strategies that work without guesswork or gimmicks

🗓 August 28 is VIP Day
🗓 August 29–30 is the full experience

Bring your team. Bring your questions.
Leave with a game plan built for real growth.

🎟 Register now and get $1000 off
Use code IMPAKT2025 at www.impaktmastermind.com/charleston

đŸŽȘ Booth Like a Pro: Turning Pop-Ups into Appointments

A high-energy, high-conversion approach to community events that actually moves the needle

Let’s be honest—most pop-up booths fall flat.
They’re passive. Awkward. Forgettable.
You don’t need another branded tent collecting dust at a local event.
You need a repeatable system that turns strangers into scheduled appointments—and gives every passerby a reason to stop, smile, and engage.

This week, we’re diving into how to run a booth that doesn’t just look good—but books real results.

🎯 Purpose Over Presence

You’re not at the event to "show face."
You’re there to build brand presence, spark conversation, and book appointments.

The goal?
✅ 10+ booked appointments per event
✅ High-energy engagement
✅ Positive brand impression that sticks

And you don’t get there by standing behind a table waiting for someone to care.

✅ Booth Rules That Drive Results

There are a few ground rules that separate pros from everyone else:

  • Stand in front of the table—always. If you’re behind it, you’re invisible.

  • Never sit down. Your energy sets the tone.

  • Use tools to invite interaction. Prize wheel, giveaways, board breaking—all good.

  • Keep the vibe clean and professional. No food, drinks, or distractions inside the booth.

  • Take breaks one at a time. The booth is never unattended.

  • Create moments, not noise. Make each kid feel like the main character. Make each parent feel seen.

đŸ”„ The Flow That Converts

Here’s how to turn foot traffic into trial appointments—without being pushy:

  1. Start with a smile + invitation:
    "Want to spin the wheel and learn how to break a board?"

  2. Use the board break as the hook:
    Kids “earn” their prize by breaking a board matched to their age and skill level.

  3. Divide and conquer:
    While one team member helps the child, the other engages the parent. Encourage them to film the board break—it’s a moment they’ll remember.

  4. Deliver the offer:
    "Your child would be amazing at martial arts. We’re offering a free 2-week trial with a shirt included—no pressure, just a chance to try it out."

  5. Book the appointment:
    Ask: "How old is [Child’s Name]?"
    Then: "We have openings at [Time A] and [Time B]—which one works better?"
    Confirm via tablet or device and let the excitement carry the moment.

🧠 Why This Works

This isn’t about hype.
It’s about creating energy, connection, and clarity.

You’re not selling a product—you’re creating a moment that leads to a decision.
Kids walk away with a win.
Parents walk away feeling seen and supported.
And you walk away with a booked schedule—and a brand that feels alive in your community.

Final Reminder:

Booths aren’t about showing up.
They’re about showing people who you are—and what you stand for.

When done right, a single pop-up event can create momentum that lasts long after the last tent’s packed up.

So stop waiting behind the table.
Get in front of it—and make it matter.

đŸ”„ What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

This week’s social scroll was loaded with reminders to think bigger, lead sharper, and embrace the stretch. Here are five gems that hit hard:

Richard Branson
“Nothing ventured, nothing gained
 Adventure every day.”
Whether it’s launching a business or leveling up your team, Branson reminds us: the reward lives on the other side of risk.
👉 Watch it here

Liz Wiseman
The best leaders don’t give all the answers—they create thinkers.
Want better performance? Trade control for curiosity.
👉 Watch it here

Adam Kifer
Feeling resistance? Good.
That means you’re in motion. Growth isn’t smooth—it’s heavy, awkward, and worth it.
👉 Watch it here

Tony Robbins
You don’t need more time—you need more clarity.
Most burnout isn’t from doing too much. It’s from doing too much without a plan.
👉 Watch it here

Simon Sinek
“Success is when reality catches up to our imagination.”
Vision isn’t fluff—it’s the first draft of your results.
👉 Watch it here

🧠 The takeaway this week:
Adventure. Clarity. Ownership. Growth. Vision.
You’re either stretching toward it—or settling under it.

😂 Martial Memes

These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!

Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.

📖 What We’re Reading: The Standard is YOU by Mike Arce

Every school owner wants a team that shows up like owners, leads without being asked, and treats every shift like game day.
But here’s the truth: that kind of team doesn’t just show up.
They’re built.
And it starts with what they believe about their role.

The Standard is YOU is a no-BS playbook for team members who want to stop clocking in—and start leveling up.
It’s not written for founders. It’s written for your staff.
Front desk. Floor coaches. Managers. Anyone who wants to become the kind of team player that’s irreplaceable.

💡 Key Takeaways for School Owners:
✅ This book teaches your staff how to lead themselves before leading others.
✅ It sets the tone for initiative, ownership, and professional pride.
✅ It shows your team how to become the people you promote, rely on, and fight to keep.

Inside, they’ll learn how to:
→ Lead when no one’s watching
→ Get promoted without asking
→ Take personal pride in every rep, every role, every result

If you’re trying to grow your business but your team is still waiting for instructions—this is the mindset reset they need.
It’s clear. It’s actionable. And it raises the bar.

📖 Grab your copy here: The Standard is YOU on Amazon

📈 Relentless Results: Success Stories from RMA

🌟 Ryan Gunning’s Campaign Is Off to a Fantastic Start! 🌟

Here’s an early win worth celebrating—Ryan’s campaign has only been live for two weeks, and it’s already producing leads at an impressive $9 per lead. đŸ”„

That’s what happens when the right message meets the right system.
Big momentum. Low cost. Real conversations.

Let’s keep it rolling, Ryan. You’re just getting started. 🚀

👉 Want results like these for your school?
Book your RMA Discovery Call here.
Let’s map out a plan that gets your lead machine moving.
Schedule Your Call Now

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

đŸ”„ That’s a Wrap for This Week!

This issue was about one thing: showing up with purpose.
Whether it’s a booth on the blacktop or a Monday meeting with your team—how you show up determines what you build.

Because presence without energy is invisible.
Leadership without clarity is noise.
And growth without systems? That’s just stress with a nice outfit.

Keep pushing for excellence in the small things.
Keep leading with intention, not just action.
And as always—stay sharp, stay relentless, and keep kicking forward. đŸ‘ŠđŸ”„ #TheKick