Hello, kickers!
šÆ The Kick is Here: Show Up Sharper. Lead Louder. Convert Faster.
This weekās edition is all about showing up with intentionāat events, with your team, and in your own leadership. Our main feature breaks down how to run pop-up booths that actually convert, not just look good. No gimmicks. Just a high-energy, high-conversion system that books real appointments and builds serious brand presence.
Weāre also highlighting a strong early win from Ryan Gunningās campaign, fresh insights from Branson, Sinek, Robbins, and Wiseman, and a leadership mindset reset from The Standard is YOU by Mike Arceārequired reading for building a team that leads without titles.
And if youāre ready to sharpen your systems, upgrade your culture, and finally scale without duct tape⦠the countdown to IMPAKT Charleston Live is on.
Letās dive in.

š Next Stop: IMPAKT Charleston Live
August 28ā30 | Charleston, SC
If your systems feel duct-taped, your teamās running on autopilot, or your growth has hit a ceilingāyou need to be in this room.
IMPAKT Charleston Live isnāt a seminar. Itās not a pitch fest.
Itās a hands-on, high-performance workshop for school owners ready to build a business that runs on clarity, culture, and momentum.
What youāll get:
ā
Proven systems that scaleāwithout burning you out
ā
Leadership frameworks that create buy-in, not burnout
ā
Marketing strategies that work without guesswork or gimmicks
š August 28 is VIP Day
š August 29ā30 is the full experience
Bring your team. Bring your questions.
Leave with a game plan built for real growth.
š Register now and get $1000 off
Use code IMPAKT2025 at www.impaktmastermind.com/charleston
šŖ Booth Like a Pro: Turning Pop-Ups into Appointments

A high-energy, high-conversion approach to community events that actually moves the needle
Letās be honestāmost pop-up booths fall flat.
Theyāre passive. Awkward. Forgettable.
You donāt need another branded tent collecting dust at a local event.
You need a repeatable system that turns strangers into scheduled appointmentsāand gives every passerby a reason to stop, smile, and engage.
This week, weāre diving into how to run a booth that doesnāt just look goodābut books real results.
šÆ Purpose Over Presence
Youāre not at the event to "show face."
Youāre there to build brand presence, spark conversation, and book appointments.
The goal?
ā
10+ booked appointments per event
ā
High-energy engagement
ā
Positive brand impression that sticks
And you donāt get there by standing behind a table waiting for someone to care.
ā Booth Rules That Drive Results
There are a few ground rules that separate pros from everyone else:
Stand in front of the tableāalways. If youāre behind it, youāre invisible.
Never sit down. Your energy sets the tone.
Use tools to invite interaction. Prize wheel, giveaways, board breakingāall good.
Keep the vibe clean and professional. No food, drinks, or distractions inside the booth.
Take breaks one at a time. The booth is never unattended.
Create moments, not noise. Make each kid feel like the main character. Make each parent feel seen.
š„ The Flow That Converts
Hereās how to turn foot traffic into trial appointmentsāwithout being pushy:
Start with a smile + invitation:
"Want to spin the wheel and learn how to break a board?"Use the board break as the hook:
Kids āearnā their prize by breaking a board matched to their age and skill level.Divide and conquer:
While one team member helps the child, the other engages the parent. Encourage them to film the board breakāitās a moment theyāll remember.Deliver the offer:
"Your child would be amazing at martial arts. Weāre offering a free 2-week trial with a shirt includedāno pressure, just a chance to try it out."Book the appointment:
Ask: "How old is [Childās Name]?"
Then: "We have openings at [Time A] and [Time B]āwhich one works better?"
Confirm via tablet or device and let the excitement carry the moment.
š§ Why This Works
This isnāt about hype.
Itās about creating energy, connection, and clarity.
Youāre not selling a productāyouāre creating a moment that leads to a decision.
Kids walk away with a win.
Parents walk away feeling seen and supported.
And you walk away with a booked scheduleāand a brand that feels alive in your community.
Final Reminder:
Booths arenāt about showing up.
Theyāre about showing people who you areāand what you stand for.
When done right, a single pop-up event can create momentum that lasts long after the last tentās packed up.
So stop waiting behind the table.
Get in front of itāand make it matter.
The Kickās pick of the hottest headlines in social this week:

This weekās social scroll was loaded with reminders to think bigger, lead sharper, and embrace the stretch. Here are five gems that hit hard:
Richard Branson
āNothing ventured, nothing gained⦠Adventure every day.ā
Whether itās launching a business or leveling up your team, Branson reminds us: the reward lives on the other side of risk.
š Watch it here
Liz Wiseman
The best leaders donāt give all the answersāthey create thinkers.
Want better performance? Trade control for curiosity.
š Watch it here
Adam Kifer
Feeling resistance? Good.
That means youāre in motion. Growth isnāt smoothāitās heavy, awkward, and worth it.
š Watch it here
Tony Robbins
You donāt need more timeāyou need more clarity.
Most burnout isnāt from doing too much. Itās from doing too much without a plan.
š Watch it here
Simon Sinek
āSuccess is when reality catches up to our imagination.ā
Vision isnāt fluffāitās the first draft of your results.
š Watch it here
š§ The takeaway this week:
Adventure. Clarity. Ownership. Growth. Vision.
Youāre either stretching toward itāor settling under it.
š Martial Memes
These memes hit home for all of us martial artists and gave us a good chuckle. Click on the image to view the original account that posted each meme. Enjoy!
Have a MEME that you want featured? Send them to us at [email protected] or tag our instagram account @thekicknewsletter.
š What Weāre Reading: The Standard is YOU by Mike Arce

Every school owner wants a team that shows up like owners, leads without being asked, and treats every shift like game day.
But hereās the truth: that kind of team doesnāt just show up.
Theyāre built.
And it starts with what they believe about their role.
The Standard is YOU is a no-BS playbook for team members who want to stop clocking ināand start leveling up.
Itās not written for founders. Itās written for your staff.
Front desk. Floor coaches. Managers. Anyone who wants to become the kind of team player thatās irreplaceable.
š” Key Takeaways for School Owners:
ā
This book teaches your staff how to lead themselves before leading others.
ā
It sets the tone for initiative, ownership, and professional pride.
ā
It shows your team how to become the people you promote, rely on, and fight to keep.
Inside, theyāll learn how to:
ā Lead when no oneās watching
ā Get promoted without asking
ā Take personal pride in every rep, every role, every result
If youāre trying to grow your business but your team is still waiting for instructionsāthis is the mindset reset they need.
Itās clear. Itās actionable. And it raises the bar.
š Grab your copy here: The Standard is YOU on Amazon
š Relentless Results: Success Stories from RMA
š Ryan Gunningās Campaign Is Off to a Fantastic Start! š
Hereās an early win worth celebratingāRyanās campaign has only been live for two weeks, and itās already producing leads at an impressive $9 per lead. š„
Thatās what happens when the right message meets the right system.
Big momentum. Low cost. Real conversations.
Letās keep it rolling, Ryan. Youāre just getting started. š
š Want results like these for your school?
Book your RMA Discovery Call here.
Letās map out a plan that gets your lead machine moving.
Schedule Your Call Now
š¬ Have Something That Is Kick Worthy?
We know our readers have great ideas, insights, and stories to share! If youāve got something thatās "kick-worthy"āwhether itās a success story, a marketing tip, or something thatās helping your school thriveāsubmit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!
š„ Thatās a Wrap for This Week!
This issue was about one thing: showing up with purpose.
Whether itās a booth on the blacktop or a Monday meeting with your teamāhow you show up determines what you build.
Because presence without energy is invisible.
Leadership without clarity is noise.
And growth without systems? Thatās just stress with a nice outfit.
Keep pushing for excellence in the small things.
Keep leading with intention, not just action.
And as alwaysāstay sharp, stay relentless, and keep kicking forward. šš„ #TheKick






