Hello, kickers!

🔥 The Kick Is Here: Lead Like the Highest Version of You 🔥

This week’s issue dives into the one skill that multiplies every other system you build: leadership. But not just the buzzword version. We're breaking down the 5 Realms of Leadership that every martial arts school owner must master to scale sustainably—starting with how you lead yourself.

Plus, we’ve got new wisdom from industry legends in What’s Kickin’ on Social, another powerful book rec in What We’re Reading, and RMA campaign wins that prove consistent systems still outperform trendy tactics.

Let’s build schools (and lives) worth following. 👊🔥

🎯 EVENT SPOTLIGHT: IMPAKT Charleston – The Room That Changes Everything

Most school owners don’t need another tactic.
They need a transformation.

Not just in their school…
But in how they think, lead, and grow.

That moment happens in Charleston, SC – August 29–30.

🌴 Set at the beautiful Charleston Harbor Resort & Marina, IMPAKT Charleston isn’t a typical industry event. It’s a room full of the doers—school owners who are done playing small.

Here’s what you’ll get:
✅ How real schools went from 0 to 200+ members—and kept them
✅ The AI systems already changing the martial arts industry
✅ Instructor team-building strategies that actually work for Gen Z
✅ Access to the 1% systems most owners never see
✅ The mindset and structure that finally gets you out of your own way

💥 You won’t leave with hype.
You’ll leave with a blueprint.

🎟 EVENT DETAILS:

📅 Dates: August 29–30, 2025
📍 Location: Charleston Harbor Resort & Marina, Mt. Pleasant, SC
🎫 Tickets: General & Diamond Admission
💸 Save $1,000 on the Diamond Experience with code IMPAKT2025
🔗 Reserve Your Seat Now
🏨 Book Your Hotel Here

If you’ve been waiting for the event that shifts everything—this is it.

Charleston. August. Full send. 👊🔥

🔥 What’s Kickin’ on Social

The Kick’s pick of the hottest headlines in social this week:

📚 What We’re Reading: Blue Ocean Strategy by W. Chan Kim & Renée Mauborgne

If your marketing feels like a fight for scraps—or you’re stuck competing on price, perks, or promotions—it’s time to stop playing in the “red ocean.”

Blue Ocean Strategy flips the script.

Instead of battling competitors in saturated markets, this book teaches you how to create uncontested market space—a blue ocean—where your school stands alone, offering unique value no one else can match.

It’s not about working harder—it’s about thinking differently.

💡 Key Takeaways for School Owners:

✅ Differentiate or drown – Stop competing in the same tired categories. Offer programs or experiences that no one else in your area does.

✅ Eliminate & elevate – Ask: What could we eliminate from our industry’s norms that no longer serve us? And what could we elevate that truly sets us apart?

✅ Value innovation wins – The most successful businesses aren’t the cheapest—they’re the ones that combine innovation with real value. Your job is to do both.

Whether you're building a new program, redesigning your onboarding experience, or rethinking your messaging—Blue Ocean Strategy will challenge how you approach business growth.

📖 Grab your copy here: Blue Ocean Strategy on Amazon

Your next breakthrough won’t come from copying competitors. It’ll come from charting your own ocean. 🌊👊

💥 RMA CLIENT WINS: Success You Can Feel!

Every week, our team at Relentless Media Agency is behind the scenes helping school owners turn campaigns into students—and this week’s results speak for themselves.

🔥 Tony Rosa’s Team Closes 40 Trials in Just 10 Days
With three locations and a new marketing coordinator in place, Tony Rosa’s team is on fire—selling 40 trials in just 10 days!
This win proves the power of clear follow-up systems and having someone dedicated to lead conversion.
When the right team meets the right process, magic happens. 💪
Keep crushing it, Team Rosa!

🥋 Dan Pribble’s Campaign Delivers Early Wins
Just 2 days after launch, Dan Pribble’s Kids Martial Arts campaign is already showing big promise:
✅ 14 leads
✅ $11 per lead
That’s an incredible kickoff and a sign that momentum is building fast. Let’s keep stacking the wins, Dan! 🚀

👉 Want results like this for your school? Book your free discovery call and let’s get you growing: Relentless Media Agency

Relentless growth. Real results. Every single week. 👊🔥

📬 Have Something That Is Kick Worthy?

We know our readers have great ideas, insights, and stories to share! If you’ve got something that’s "kick-worthy"—whether it’s a success story, a marketing tip, or something that’s helping your school thrive—submit it to us at [email protected]. Your content could be featured in an upcoming edition of The Kick and shared with martial arts school owners around the world!

🔥 That’s a Wrap for This Week!

If this issue hit you in the gut—it was supposed to. Great leadership doesn’t start in the boardroom. It starts in your habits, your decisions, your willingness to get uncomfortable, and your ability to grow others by growing yourself.

Whether you’re refining your morning routine, stepping into visionary clarity, or finally installing the systems that free you from chaos—your next level is always on the other side of stronger leadership.

We’re proud to walk this path with you.

Until next week—stay sharp, stay committed, and lead like the legacy depends on it. 👊🔥